Delivering data-driven content marketing for the travel industry – Econsultancy (blog)

Delivering data-driven content marketing for the travel industryEconsultancy (blog)Paid media opportunities for content marketing are now truly scalable with programmatic delivery of content through existing ad formats and native placements. As marketers shift from talking at customers to speaking with them, the time is ripe to use …

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Delivering data-driven content marketing for the travel industry – Econsultancy (blog)

Facebook Outlines the 3 Steps It Will Take to Address Viewability – Adweek

AdweekFacebook Outlines the 3 Steps It Will Take to Address ViewabilityAdweekIn February, Facebook said it plans to undergo an audit from the MRC to vet its stats and data in response to marketers' qualms about the platform's so-called walled garden, asking for Facebook to vet its measurement through independent third parties.

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Facebook Outlines the 3 Steps It Will Take to Address Viewability – Adweek

The silent revolution of search – Marketing Land

Marketing LandThe silent revolution of searchMarketing LandIn contrast, search seems dull: it's still the best-performing and highest-spending channel by far, but the makeup of the industry and the basic way in which ads get delivered haven't changed much. So despite its massive importance to marketers, search …and more »

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The silent revolution of search – Marketing Land

The silent revolution of search – Search Engine Land – Search Engine Land

Search Engine LandThe silent revolution of search – Search Engine LandSearch Engine LandConventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone, thousands of niche compa.and more »

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The silent revolution of search – Search Engine Land – Search Engine Land

Sojern APAC MD Russell Young answers: does the marketing industry have a marketing problem? – The Drum

Sojern APAC MD Russell Young answers: does the marketing industry have a marketing problem?The DrumSojern managing director, Asia Pacific, Russell Young answers The Drum's regular Q&A, in which industry leaders, new talent and everyone in between, will cast their opinions on whether the marketing industry has, when talent is concerned, got its own …

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Sojern APAC MD Russell Young answers: does the marketing industry have a marketing problem? – The Drum

Facebook Is Building Its Own Neuroscience Center to Study Marketing – Adweek

AdweekFacebook Is Building Its Own Neuroscience Center to Study MarketingAdweekThis week, Facebook plans to announced the opening of what it's calling the Center for Marketing Science Innovation, which will be a place for the social network to conduct neuroscience research that will help advertisers, publishers, brands and tech …

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Facebook Is Building Its Own Neuroscience Center to Study Marketing – Adweek