The backlash against bias in advertising – Financial Times

Financial TimesThe backlash against bias in advertisingFinancial TimesThe timing could hardly have been better for foes of gender bias in marketing, including those working at the UK's Advertising Standards Authority. With Fearless Girl standing her ground in New York, regulators in London this week issued a report …

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The backlash against bias in advertising – Financial Times

Creating a new campaign is not the question – transforming your marketing is – The Drum

The DrumCreating a new campaign is not the question – transforming your marketing isThe DrumEd Bastian, the chief executive of Delta, recently said that if you're not growing as a business you're going through slow-motion liquidation. (Just wait until the next airline downturn, Mr. Bigshot.) The rapacious drive for growth that defines late …

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Creating a new campaign is not the question – transforming your marketing is – The Drum

Unilever to up marketing investment in second half of the year after €200m cutbacks – The Drum

The DrumUnilever to up marketing investment in second half of the year after €200m cutbacksThe DrumUnilever has committed to up its brand and marketing investment in the second half of the year following a series of cutbacks, as it seeks “accelerated” growth following a “substantial” increase in first-half profits. The Dove and Persil owner has been …and more »

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Unilever to up marketing investment in second half of the year after €200m cutbacks – The Drum

Possible Global CEO Shane Atchison Joins SaaS ‘Startup’ Domo as Chief Marketing Officer – AgencySpy

AgencySpyPossible Global CEO Shane Atchison Joins SaaS 'Startup' Domo as Chief Marketing OfficerAgencySpyLast week, Adweek broke the news that the leadership of WPP's digital agency Possible would be leaving for an unspecified “unicorn” startup following the announcement that it would be folded into the Wunderman network. Yesterday, global CEO Shane …and more »

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Possible Global CEO Shane Atchison Joins SaaS ‘Startup’ Domo as Chief Marketing Officer – AgencySpy

Possible Global CEO Shane Atchison Joins SaaS ‘Startup’ Domo as … – AgencySpy

AgencySpyPossible Global CEO Shane Atchison Joins SaaS 'Startup' Domo as …AgencySpyLast week, Adweek broke the news that the leadership of WPP's digital agency Possible would be leaving for an unspecified “unicorn” startup following the …and more »

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Possible Global CEO Shane Atchison Joins SaaS ‘Startup’ Domo as … – AgencySpy

Adverts reinforcing gender bias to be banned in UK – Financial Times

Financial TimesAdverts reinforcing gender bias to be banned in UKFinancial Times“This is a big wake-up call for the advertising industry — but it also highlights a commercial opportunity because when advertisers avoid stereotypes they can really stand out,” said Lindsey Clay, chief executive of Thinkbox, the marketing body for …and more »

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Adverts reinforcing gender bias to be banned in UK – Financial Times