Google responds to large ad fraud operation that utilized more than 125 Android apps – Marketing Land

Marketing LandGoogle responds to large ad fraud operation that utilized more than 125 Android appsMarketing LandAd fraud hits marketers directly in the wallet. BuzzFeed reports that the potential for stolen ad revenue related to this scheme could be as high as $750 million. One app connected to the scheme has been installed more than 20 million times. Amin …and more »

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Google responds to large ad fraud operation that utilized more than 125 Android apps – Marketing Land

How Marketers and Telcos Can Collaborate Despite a Constantly Fluctuating Market – Adweek

AdweekHow Marketers and Telcos Can Collaborate Despite a Constantly Fluctuating MarketAdweekVerizon, AT&T and Sprint have all decided to stop providing location data to third-parties. While some onlookers are declaring that “the party is over” for marketers using telco data, that's really not the case. While this decision appears to be mostly …

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How Marketers and Telcos Can Collaborate Despite a Constantly Fluctuating Market – Adweek

Three signs it’s time to invest in data science – The Drum

Three signs it's time to invest in data scienceThe DrumBig data is no longer big news. Everyone is using it. Or at least, making an attempt to incorporate some data-driven practices into their marketing setup. The problem? Data has become massively complex and encompassing. …

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Three signs it’s time to invest in data science – The Drum

Marketers can now use LinkedIn category data for targeting through Bing search – Search Engine Land

Search Engine LandMarketers can now use LinkedIn category data for targeting through Bing searchSearch Engine LandMarketers can now use LinkedIn category data for targeting through Bing search. Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S.. Robin Kurzer on October 23, 2018 at 9:47 am. More.and more »

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Marketers can now use LinkedIn category data for targeting through Bing search – Search Engine Land

What Is the Future of Third-Party Data? – eMarketer

eMarketerWhat Is the Future of Third-Party Data?eMarketerWith web browsers cracking down on ad trackers, data privacy laws going into effect and data breaches remaining ever present, it is presumably not a great time for marketers to be dependent on data that they acquire from other companies. These trends …

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What Is the Future of Third-Party Data? – eMarketer

Facebook Attribution now available to all advertisers – Marketing Land – Marketing Land

Marketing LandFacebook Attribution now available to all advertisers – Marketing LandMarketing LandFacebook started beta testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook in March 2017. On Friday …and more »

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Facebook Attribution now available to all advertisers – Marketing Land – Marketing Land