Maybe the marketing funnel is dead, too — and here’s what can replace it – MarTech Today

MarTech TodayMaybe the marketing funnel is dead, too — and here's what can replace itMarTech TodayIn my last column, I explained why you should probably stop thinking about marketing in terms of campaigns. It used to be that you created marketing collateral and could never touch it again — but digital marketing lets us constantly iterate and …

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Maybe the marketing funnel is dead, too — and here’s what can replace it – MarTech Today

10 questions with… Andrew Canter, Global CEO, The Branded Content Marketing Association – The Drum

The Drum10 questions with… Andrew Canter, Global CEO, The Branded Content Marketing AssociationThe DrumEach week The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest of us. This week's 10 Questions With …and more »

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10 questions with… Andrew Canter, Global CEO, The Branded Content Marketing Association – The Drum

Influencer Marketing: How Far Does Free Go? – Adweek – Adweek

AdweekInfluencer Marketing: How Far Does Free Go? – AdweekAdweekI've been asked recently for my advice on whether or not companies should send free product to some of their target influencers in return for promoting their …and more »

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Influencer Marketing: How Far Does Free Go? – Adweek – Adweek

Learn how marketing campaigns go viral, straight from the experts who know how to do it – Mashable

MashableLearn how marketing campaigns go viral, straight from the experts who know how to do itMashableJust to let you know, if you buy something featured here, Mashable might earn an affiliate commission. The world of digital marketing moves at lightning speed. What was printed today in a textbook or a virtual tutorial may very well be obsolete tomorrow.

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Learn how marketing campaigns go viral, straight from the experts who know how to do it – Mashable

B2B marketing automation software is underused and symptomatic … – Econsultancy (blog)

B2B marketing automation software is underused and symptomatic …Econsultancy (blog)Marketing automation correlates with marketing success in B2B, but too few companies are getting the most from their chosen software.and more »

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B2B marketing automation software is underused and symptomatic … – Econsultancy (blog)

10 questions with… Josh Valman, CEO of RPD International – The Drum

The Drum10 questions with… Josh Valman, CEO of RPD InternationalThe DrumThe Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest of us. This week's 10 Questions With… features …

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10 questions with… Josh Valman, CEO of RPD International – The Drum