Infographic: The Top Brands That Are Truly Capitalizing on Influencer Marketing – Adweek

AdweekInfographic: The Top Brands That Are Truly Capitalizing on Influencer MarketingAdweekAnyone with an Instagram account can see that brands are utilizing influencer marketing, but which brands are really capitalizing on it? Influencer marketing platform Mavrck analyzed the categories and brands dominating the trend as well as the growth …

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Infographic: The Top Brands That Are Truly Capitalizing on Influencer Marketing – Adweek

Brands Are Obsessed With Banksy’s Shredded Painting. Here’s How They’re Co-Opting It – Adweek

AdweekBrands Are Obsessed With Banksy's Shredded Painting. Here's How They're Co-Opting ItAdweekBut the stunt also inspired marketing-minded creatives around the world to take a stab at their own shredding-inspired visuals, promoting brands like McDonald's and Ikea. Yesterday we looked at how two McDonald's agencies had gotten in front of the …and more »

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Brands Are Obsessed With Banksy’s Shredded Painting. Here’s How They’re Co-Opting It – Adweek

How Adobe Plans to Fulfill Marketing Cloud Promises Using Its … – Adweek

AdweekHow Adobe Plans to Fulfill Marketing Cloud Promises Using Its …AdweekBARCELONA, Spain—Brands are expected to spend up to $43 billion on mar tech this year and as competition between vendors in the space heats up, Adobe …and more »

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How Adobe Plans to Fulfill Marketing Cloud Promises Using Its … – Adweek

As Lyft Rapidly Gains Market Share, the Brand’s New CMO Will Be … – Adweek

AdweekAs Lyft Rapidly Gains Market Share, the Brand's New CMO Will Be …AdweekLyft had a major year of growth from 2017 to 2018. Now the brand has announced a new chief marketing officer, Joy Howard. She replaces Melissa Waters, who …and more »

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As Lyft Rapidly Gains Market Share, the Brand’s New CMO Will Be … – Adweek

As Lyft Rapidly Gains Market Share, the Brand’s New CMO Will Be Tasked With Maintaining That Moment – Adweek

AdweekAs Lyft Rapidly Gains Market Share, the Brand's New CMO Will Be Tasked With Maintaining That MomentAdweekLyft had a major year of growth from 2017 to 2018. Now the brand has announced a new chief marketing officer, Joy Howard. She replaces Melissa Waters, who joined Lyft as vp of marketing just over two years ago. The brand did not confirm where Waters is …

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As Lyft Rapidly Gains Market Share, the Brand’s New CMO Will Be Tasked With Maintaining That Moment – Adweek

Ford Introduces New Agency Model, Names BBDO as Creative Lead After 75 Years With WPP – Adweek

AdweekFord Introduces New Agency Model, Names BBDO as Creative Lead After 75 Years With WPPAdweekWPP's dedicated agency GTB will remain part of Ford's team, leading activation, media buying and planning, shopper and performance marketing, website development, customer relationship marketing, multicultural and Tier 2 dealer advertising.and more »

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Ford Introduces New Agency Model, Names BBDO as Creative Lead After 75 Years With WPP – Adweek