Coca-Cola Parts With Its Senior Vice President of Strategic Marketing in Another Executive-Level Shake-Up – Adweek

Coca-Cola Parts With Its Senior Vice President of Strategic Marketing in Another Executive-Level Shake-UpAdweek“We're grateful to Ivan for his significant contributions to our global and North America marketing organizations in his six-year career with the company,” a brand spokesperson said in a statement to Adweek. “Under Ivan's guidance, we have successfully …and more »

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Coca-Cola Parts With Its Senior Vice President of Strategic Marketing in Another Executive-Level Shake-Up – Adweek

Sales of This L’Oreal Product Rose 51% After ‘Everyday Influencers’ Promoted It Heavily on Snapchat – Adweek

AdweekSales of This L'Oreal Product Rose 51% After 'Everyday Influencers' Promoted It Heavily on SnapchatAdweek“Influencer marketing is really happening on Snapchat,” Sierra Paller, senior engagement manager for agency Carrot Creative, recently told Digiday. “I know that Snapchat doesn't want to lose its transparency or authenticity, but there should be some …

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Sales of This L’Oreal Product Rose 51% After ‘Everyday Influencers’ Promoted It Heavily on Snapchat – Adweek

Bank of America’s New Chief Marketing Officer Wants to Focus on ‘Making Financial Lives Better’ – Adweek

AdweekBank of America's New Chief Marketing Officer Wants to Focus on 'Making Financial Lives Better'AdweekBank of America has named Meredith Verdone as its chief marketing officer. Verdone takes the reins from vice chair Anne Finucane, who has recently been focused on the company's governance and social initiatives as well as figuring out new ways to …

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Bank of America’s New Chief Marketing Officer Wants to Focus on ‘Making Financial Lives Better’ – Adweek

The Story Behind Nike’s Ambitious Effort to Run a Marathon in Less Than 2 Hours – Adweek

AdweekThe Story Behind Nike's Ambitious Effort to Run a Marathon in Less Than 2 HoursAdweekBreaking2 has been in the works for what W+K simply tells Adweek was “a looong time”—and to come even close to breaching the barrier, Nike needed to ensure all conditions were perfect. In terms of planning, marketing and ambition, it's easily …and more »

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The Story Behind Nike’s Ambitious Effort to Run a Marathon in Less Than 2 Hours – Adweek

The Impact of Coca-Cola’s Job Cuts on Its Marketing Is Unclear for Now – Adweek

AdweekThe Impact of Coca-Cola's Job Cuts on Its Marketing Is Unclear for NowAdweekA Coca-Cola spokesperson told Adweek the impact of the job cuts on the company's marketing and advertising budgets is not yet determined, but more clarity is expected in the next week. In February, Quincey announced “Coke's Way Forward,” a plan to …and more »

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The Impact of Coca-Cola’s Job Cuts on Its Marketing Is Unclear for Now – Adweek