UX is driving a driverless future for automakers – The Drum

The DrumUX is driving a driverless future for automakersThe DrumAdding Alexa to a car is a nice start, but OEMs need to come up with UX innovations themselves, not just bolt on technology developed for other platforms. And if auto companies are serious about the challenges ahead, they should be looking to UX design …and more »

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UX is driving a driverless future for automakers – The Drum

Native American activists slam Airbnb for tone-deaf teepee ad – Mashable

MashableNative American activists slam Airbnb for tone-deaf teepee adMashableThe housing rental service hastily scrubbed an ad from its social media profiles on Tuesday after Native American scholars and activists slammed it for racial …and more »

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Native American activists slam Airbnb for tone-deaf teepee ad – Mashable

Airbnb says it helped travelers save $12 million last Memorial Day weekend – TechCrunch

TechCrunchAirbnb says it helped travelers save $12 million last Memorial Day weekendTechCrunchClearly, this is a marketing scheme to convince people to book their accommodations via Airbnb versus hotels this Memorial Day weekend. “For too long, hotels have had nearly unchecked power to raise rates and price gouge consumers at will,” the report …

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Airbnb says it helped travelers save $12 million last Memorial Day weekend – TechCrunch

More Cowbell! Hotels See Bigger Digital, Social Budgets as Way to Counter Competition – Mobile Marketing Watch

Mobile Marketing WatchMore Cowbell! Hotels See Bigger Digital, Social Budgets as Way to Counter CompetitionMobile Marketing WatchIf digital/social marketing was the business equivalent of a band's cowbell, hotels would be replicating the famous Saturday Night Live “More Cowbell!” sketch. Major hotels see a need for charged-up marketing via digital and social channels as they …

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More Cowbell! Hotels See Bigger Digital, Social Budgets as Way to Counter Competition – Mobile Marketing Watch

Facebook’s Head of Advertising Says Purpose-Driven Marketing … – Adweek

AdweekFacebook's Head of Advertising Says Purpose-Driven Marketing …AdweekPurpose-driven marketing like this Airbnb ad from the Super Bowl may be around to stay. Airbnb. Share. By Marty Swant. …

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Facebook’s Head of Advertising Says Purpose-Driven Marketing … – Adweek

How Airbnb won Meaningful Brand of the Year at The Drum Marketing Awards – The Drum

The DrumHow Airbnb won Meaningful Brand of the Year at The Drum Marketing AwardsThe DrumIt's awards night. The work yours is up against has just been announced and yours is miles better. Engagement? Check. Execution? …

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How Airbnb won Meaningful Brand of the Year at The Drum Marketing Awards – The Drum