Airbnb appoints ex-Unilever marketer Geoff Seeley to fill ‘critical’ media director role – The Drum

The DrumAirbnb appoints ex-Unilever marketer Geoff Seeley to fill 'critical' media director roleThe DrumReporting to chief marketing officer Jonathan Mildenhall, he will oversee all communications planning, media buying and brand partnerships across traditional and digital media. At Pearson, Seeley served as vice-president of digital transformation for …

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Airbnb appoints ex-Unilever marketer Geoff Seeley to fill ‘critical’ media director role – The Drum

How brands are using empathy to enhance marketing – Econsultancy (blog)

Econsultancy (blog)How brands are using empathy to enhance marketingEconsultancy (blog)Now, 'empathy' seems to be the buzzword of the moment, with many brands aiming to create meaningful content that truly resonates with consumers. So, what does empathy in marketing look like? And what makes it so effective? Here's an explanation along …

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How brands are using empathy to enhance marketing – Econsultancy (blog)

Six superb social media marketing campaigns from the past 12 months – Econsultancy (blog)

Six superb social media marketing campaigns from the past 12 monthsEconsultancy (blog)This year's Festival of Marketing is rapidly approaching. One of the most exciting stages on the day is bound to be social, with the likes of JustEat and Thomson Reuters lined up to share their expertise. To get you in the mood, here's a look back at …

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Six superb social media marketing campaigns from the past 12 months – Econsultancy (blog)

The marketing that millennials want to see from brands – The Drum

The DrumThe marketing that millennials want to see from brandsThe DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …

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The marketing that millennials want to see from brands – The Drum

Localized Digital Marketing: How Brands Like Airbnb And WeWork Are Leading The Way – Forbes

ForbesLocalized Digital Marketing: How Brands Like Airbnb And WeWork Are Leading The WayForbesLocal businesses are some of the slowest to adapt to digital technologies and digital marketing strategies. That's because small local business owners have to wear many hats, and with so many responsibilities, staying on top of the most up-to-date …

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Localized Digital Marketing: How Brands Like Airbnb And WeWork Are Leading The Way – Forbes

UX is driving a driverless future for automakers – The Drum

The DrumUX is driving a driverless future for automakersThe DrumAdding Alexa to a car is a nice start, but OEMs need to come up with UX innovations themselves, not just bolt on technology developed for other platforms. And if auto companies are serious about the challenges ahead, they should be looking to UX design …and more »

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UX is driving a driverless future for automakers – The Drum