More Cowbell! Hotels See Bigger Digital, Social Budgets as Way to Counter Competition – Mobile Marketing Watch

Mobile Marketing WatchMore Cowbell! Hotels See Bigger Digital, Social Budgets as Way to Counter CompetitionMobile Marketing WatchIf digital/social marketing was the business equivalent of a band's cowbell, hotels would be replicating the famous Saturday Night Live “More Cowbell!” sketch. Major hotels see a need for charged-up marketing via digital and social channels as they …

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More Cowbell! Hotels See Bigger Digital, Social Budgets as Way to Counter Competition – Mobile Marketing Watch

Facebook’s Head of Advertising Says Purpose-Driven Marketing … – Adweek

AdweekFacebook's Head of Advertising Says Purpose-Driven Marketing …AdweekPurpose-driven marketing like this Airbnb ad from the Super Bowl may be around to stay. Airbnb. Share. By Marty Swant. …

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Facebook’s Head of Advertising Says Purpose-Driven Marketing … – Adweek

How Airbnb won Meaningful Brand of the Year at The Drum Marketing Awards – The Drum

The DrumHow Airbnb won Meaningful Brand of the Year at The Drum Marketing AwardsThe DrumIt's awards night. The work yours is up against has just been announced and yours is miles better. Engagement? Check. Execution? …

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How Airbnb won Meaningful Brand of the Year at The Drum Marketing Awards – The Drum

Airbnb’s Super Bowl ad wasn’t exactly brand-new – Mashable

MashableAirbnb's Super Bowl ad wasn't exactly brand-newMashableAirbnb's moving Super Bowl ad is winning the company a wave of good press for its willingness to take a stand for diversity. The home-rental company has tried to milk the story further by pushing a narrative in which it rushed to make the commercial in …and more »

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Airbnb’s Super Bowl ad wasn’t exactly brand-new – Mashable

Meet the marketing duo travelling around Asia using only Instagram – The Drum

The DrumMeet the marketing duo travelling around Asia using only InstagramThe DrumWith 'January blues' well underway in many countries, the story of former ad agency staffers Jess Last and Charlie Wild will either leave you green with envy or reaching for your phone to plot your next move. The pair decided to pack up their …

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Meet the marketing duo travelling around Asia using only Instagram – The Drum

With 150 million daily active users, Instagram Stories is launching ads – Mashable

MashableWith 150 million daily active users, Instagram Stories is launching adsMashable“By creating and publishing experience-driven stories, we can truly captivate and reach travelers wishing to book aspirational trips on Airbnb," Eric Toda, global head of social marketing and content at Airbnb, said in a statement. Advertising in …and more »

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With 150 million daily active users, Instagram Stories is launching ads – Mashable