Big tobacco sends out smoke-free signal – Financial Times

Financial TimesBig tobacco sends out smoke-free signalFinancial TimesThe news was perhaps deepest felt at London-listed British American Tobacco, the world's largest tobacco group, which had just acquired Reynolds American for $49bn, buying its way back into the $130bn US market after a decade absence. The deal closed …and more »

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Big tobacco sends out smoke-free signal – Financial Times

Can Andy Rubin’s Essential Phone Take On The Smartphone Giants? – Fast Company

Can Andy Rubin's Essential Phone Take On The Smartphone Giants?Fast CompanyAnd then there are the four big carriers, lording over retail distribution channels with their outsize marketing budgets and multiyear contracts. These dynamics have stifled innovation, critics say, with the giants focused on holding their leads and …

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Can Andy Rubin’s Essential Phone Take On The Smartphone Giants? – Fast Company

7 Reasons You Are Struggling To Get Your First Marketing Job – Forbes

Forbes7 Reasons You Are Struggling To Get Your First Marketing JobForbesGetting your first job in any industry can be tough. Although the American job market is bouncing back, sometimes it doesn't feel that way when what feels like the millionth rejection email comes through your inbox. This is especially true in the …

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7 Reasons You Are Struggling To Get Your First Marketing Job – Forbes

iOS 11 is a second chance for QR codes and NFC to hit it big – TechCrunch

TechCrunchiOS 11 is a second chance for QR codes and NFC to hit it bigTechCrunchIt's bringing a lot of new features, especially to the iPad and iPad Pro, but it's got two under-hyped payloads that could drastically change mobile apps, experiences and marketing. Those two new features in iOS 11 are a native QR code reader built …and more »

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iOS 11 is a second chance for QR codes and NFC to hit it big – TechCrunch

Embracing the age of influencers: How marketers can unlock mobile’s creative potential – The Drum

The DrumEmbracing the age of influencers: How marketers can unlock mobile's creative potentialThe DrumMagna predicts that by 2021 global mobile ad spend will increase to $215 billion – or 72% of the total digital market. It is indicative of how consumers today are living – mobile now accounts for about 65% of total digital media consumption, with …and more »

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Embracing the age of influencers: How marketers can unlock mobile’s creative potential – The Drum

Survey Finds Marketers Know All the Important Tech Trends But Aren’t Prepared for Any of Them – Entrepreneur

EntrepreneurSurvey Finds Marketers Know All the Important Tech Trends But Aren't Prepared for Any of ThemEntrepreneurIn the aforementioned survey, 97 percent of respondents agree SEO and content marketing are converging, or have already converged. The same survey found organic search is the number one priority — a smart focus considering organic drives 51 percent of …

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Survey Finds Marketers Know All the Important Tech Trends But Aren’t Prepared for Any of Them – Entrepreneur