Tesla gains on rivals in the great brand race – Financial Times

Financial TimesTesla gains on rivals in the great brand raceFinancial TimesThe total sum — an estimated $13m — may be mere pennies for a company that spends $12.2bn each year on sales and marketing, yet for Mercedes' upstart rival Tesla, the figure would represent a quarter of its entire marketing expenditure for 2016.

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Tesla gains on rivals in the great brand race – Financial Times

Apple just bought an eye-tracking company — now what? – Mashable

MashableApple just bought an eye-tracking company — now what?MashableWhat immediately stands out is the fact that SensoMotoric touts its eye-tracking technology as a means to conduct ad testing (to see what draws a consumer's eye), "virtual reality marketing," and "neuromarketing." In the realm of virtual reality …and more »

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Apple just bought an eye-tracking company — now what? – Mashable

How to get Apple’s iOS 11 public beta – Mashable

MashableHow to get Apple's iOS 11 public betaMashable… Share Tweet on Twitter Share Share. What's This? Phil Schiller, Apple's senior vice president of worldwide marketing, speaks during the Apple Worldwide Developers Conference in San Jose, California on June 5.

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How to get Apple’s iOS 11 public beta – Mashable

You can test out the next version of iOS right now — here’s how – Mashable

MashableYou can test out the next version of iOS right now — here's howMashable… Share Tweet on Twitter Share Share. What's This? Phil Schiller, Apple's senior vice president of worldwide marketing, speaks during the Apple Worldwide Developers Conference in San Jose, California on June 5. Image: AP/REX/Shutterstock.and more »

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You can test out the next version of iOS right now — here’s how – Mashable

How to download the iOS 11 public beta right now – Mashable

MashableHow to download the iOS 11 public beta right nowMashable… Share Tweet on Twitter Share Share. What's This? Phil Schiller, Apple's senior vice president of worldwide marketing, speaks during the Apple Worldwide Developers Conference in San Jose, California on June 5.

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How to download the iOS 11 public beta right now – Mashable

Original iPhone’s First Four Reviewers Reminisce About Getting Their Hands on It for the First Time – Mac Rumors

Mac RumorsOriginal iPhone's First Four Reviewers Reminisce About Getting Their Hands on It for the First TimeMac Rumors… just when the original iPhone got released and the iPhone completely destroyed them both by simply offering a UX-design and a user experience that was way above and beyond what Nokia (Symbian) and Q-Tek (Windows Mobile) had to offer at the time.and more »

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Original iPhone’s First Four Reviewers Reminisce About Getting Their Hands on It for the First Time – Mac Rumors