Big data with a personal touch – TTG Asia

TTG AsiaBig data with a personal touchTTG AsiaE-commerce and marketing manager Niels Steeman told TTG Asia: “Asian Trails regularly uses analytic sources on our digital marketing channels, Google Analytics and other online applications to seek out trends and our success rate online. I believe that …and more »

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Big data with a personal touch – TTG Asia

What Intel’s Olympic sponsorship says about the future of marketing around the Games – The Drum

The DrumWhat Intel's Olympic sponsorship says about the future of marketing around the GamesThe DrumLong-running Olympics sponsor McDonald's ended its partnership with the IOC in a surprise move last week only to be swiftly replaced by Intel. But, on closer inspection, was it an inevitability given the shifting nature of sports sponsorship? It's no …and more »

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What Intel’s Olympic sponsorship says about the future of marketing around the Games – The Drum

ONE Championship founder Chatri Sityodtong on marketing MMA to the world – The Drum

The DrumONE Championship founder Chatri Sityodtong on marketing MMA to the worldThe DrumAbsolutely. The growth of mixed ​​martial arts in Asia is unprecedented. It's really something we take tremendous pride in. When you think about it, Asia has been the home of martial arts for the past 5,000 years.

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ONE Championship founder Chatri Sityodtong on marketing MMA to the world – The Drum

ONE Championsip founder Chatri Sityadong on marketing MMA to … – The Drum

The DrumONE Championsip founder Chatri Sityadong on marketing MMA to …The DrumONE Championship and UFC are both battling for the top promoters of Mixed Martial Arts (MMA) not only in Asia but globally. The Drum spoke to Chatri …and more »

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ONE Championsip founder Chatri Sityadong on marketing MMA to … – The Drum

The emergence of NBA 2K esports: a Q&A with managing director … – The Drum

The DrumThe emergence of NBA 2K esports: a Q&A with managing director …The DrumE- Sports is growing like a wildfire with the Esports ad industry worth $280m in 2016 is set to breach the billion mark by 2021.and more »

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The emergence of NBA 2K esports: a Q&A with managing director … – The Drum

Has the Dream Run For Indian IT Ended – Little India

Little IndiaHas the Dream Run For Indian IT EndedLittle IndiaAccording to a recent McKinsey & Company report, more than half of the 3.9 million people employed in the Indian IT sector will become “irrelevant” in the next three to four years. Ganesh Natarajan, industry veteran, chairman of Nasscom Foundation …

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Has the Dream Run For Indian IT Ended – Little India