The Easter egg in Apple’s new App Store and why it matters – Mashable

MashableThe Easter egg in Apple's new App Store and why it mattersMashableTo do so, marketers will have to create more editorial content, adapt their story telling, and master the latest App Store Optimization marketing tips, the same way they learned to optimize SEO over the past few years,” said Thomas Husson, a vice …and more »

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The Easter egg in Apple’s new App Store and why it matters – Mashable

ITC says foreign competition damaging US solar panel industry – Financial Times

ITC says foreign competition damaging US solar panel industryFinancial TimesThe US solar industry has been heavily dependent on cheap imported panels for its growth, and the Solar Energy Industries Association has warned that the duties sought by Suniva would cost 88,000 jobs in marketing, design, installation and management …and more »

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ITC says foreign competition damaging US solar panel industry – Financial Times

Report: Amazon readying launch of Alexa-powered smart glasses – Marketing Land

Marketing LandReport: Amazon readying launch of Alexa-powered smart glassesMarketing LandWhat's exciting, however, is that Amazon has stepped up product innovation around its virtual assistant and is shaking up the market, forcing competitors, including Apple, Google and Microsoft, to respond with new consumer hardware and software …and more »

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Report: Amazon readying launch of Alexa-powered smart glasses – Marketing Land

10 remarkable digital marketing stats we’ve seen this week – Econsultancy (blog)

10 remarkable digital marketing stats we've seen this weekEconsultancy (blog)A new study by Dun & Bradstreet has revealed that there is huge disconnect between sales and marketing teams, with just 17% of new leads being converted into revenue as a result. 57% of marketers say that understanding their target audience is a big …

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10 remarkable digital marketing stats we’ve seen this week – Econsultancy (blog)

Diamond demand inches higher as producers woo millennials – Financial Times

Financial TimesDiamond demand inches higher as producers woo millennialsFinancial TimesLast month De Beers said it would invest more than $140m in marketing during 2017, its biggest spend since 2008. That comes alongside a $60m marketing spend by the Diamond Producers Association — four times its 2016 budget. The group was formed in …

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Diamond demand inches higher as producers woo millennials – Financial Times

Apple debuts iPhone 8 and $1K iPhone X with ‘Face ID’ – Marketing Land

Marketing LandApple debuts iPhone 8 and $1K iPhone X with 'Face ID'Marketing LandHowever, at the end of the keynote, Apple's SVP of Marketing Phil Schiller showed the full lineup of Apple smartphones at a range of price points, from the lower-end SE at $349 to the X at $999. The iPhone 7 will now sell for $549, and the price of the …and more »

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Apple debuts iPhone 8 and $1K iPhone X with ‘Face ID’ – Marketing Land