How The GDPR Helps Consent Management Platforms – eMarketer

eMarketerHow The GDPR Helps Consent Management PlatformseMarketerWhile the EU's General Data Protection Regulation (GDPR) has led several marketing tech firms to pivot their business models and pull out of Europe, it has been helpful for others in the crowded industry landscape. The GDPR, which became enforceable on …and more »

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How The GDPR Helps Consent Management Platforms – eMarketer

Yahoo Small Business is back with new investments from Verizon – Marketing Land

Marketing LandYahoo Small Business is back with new investments from VerizonMarketing LandRemember Yahoo Small Business? Before Facebook, before GoDaddy, before Google My Business, it was the top webhosting, e-commerce and marketing platform for small businesses. For years it was also neglected as a kind of cash cow without much new …

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Yahoo Small Business is back with new investments from Verizon – Marketing Land

Why Google’s Home Hub could outsell Echo Show, other smart displays – Marketing Land

Marketing LandWhy Google's Home Hub could outsell Echo Show, other smart displaysMarketing LandWhy it matters to marketers. While more than 50 million smart speakers have been sold in the US, they have so far disappointed as a marketing tool. However, screen-based devices offer an expanded user experience that offers more opportunities for …and more »

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Why Google’s Home Hub could outsell Echo Show, other smart displays – Marketing Land

Google appeals record $5 billion EU antitrust Android fine – Marketing Land

Marketing LandGoogle appeals record $5 billion EU antitrust Android fineMarketing LandThe EC saw the practice of requiring handset makers to pre-install certain Google apps as “an abuse of market position” (akin to tying). By contrast, Google argued at the time in a blog post that the practice is beneficial to the ecosystem and enables …and more »

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Google appeals record $5 billion EU antitrust Android fine – Marketing Land

Why nothing matters more than your email’s subject line – Marketing Land

Marketing LandWhy nothing matters more than your email's subject lineMarketing LandBetween the massive volume of work emails, personal emails and, you guessed it, marketing emails, our eyes are saturated with copy 24/7, whether we're actively looking for it or not. The downfall of this inundation is that the most important bit of …

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Why nothing matters more than your email’s subject line – Marketing Land

Why nothing matters more than your email’s subject line – Marketing … – Marketing Land

Marketing LandWhy nothing matters more than your email's subject line – Marketing …Marketing LandFor nearly a decade, pundits have been talking about the decline of advertising in terms of impressions and clicks. If you're looking around the room, don't –I'm …and more »

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Why nothing matters more than your email’s subject line – Marketing … – Marketing Land