9 Particularly Fascinating Digital Marketing Stats From This Week – Adweek

Adweek9 Particularly Fascinating Digital Marketing Stats From This WeekAdweekNational Donut Day is June 2, and according to Yes Lifecycle Marketing, the average email open rate when “donut” is in the subject line is 9.73 percent. However, when the ring-shaped, sweet, fried cakes are given the “doughnut” spelling treatment in …

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9 Particularly Fascinating Digital Marketing Stats From This Week – Adweek

Mobile Milestone: Smartphone Penetration Reaches New Heights – Mobile Marketing Watch

Mobile Marketing WatchMobile Milestone: Smartphone Penetration Reaches New HeightsMobile Marketing WatchAccording to the latest industry data, smartphones are now in 80 percent of U.S. homes. All told, this impressive stat represents a six percentage point increase year-over-year (YOY). U.S.

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Mobile Milestone: Smartphone Penetration Reaches New Heights – Mobile Marketing Watch

Is advertising over? What chief marketers are saying about the future … – Yahoo Finance UK

Yahoo Finance UKIs advertising over? What chief marketers are saying about the future …Yahoo Finance UKAs advertisers spend ever more money – nearly $500 billion in 2016 globally – there are clear signs of nervousness among big business about the future.and more »

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Is advertising over? What chief marketers are saying about the future … – Yahoo Finance UK

Advertisers pull back from targeting US Latinos – Financial Times

Financial TimesAdvertisers pull back from targeting US LatinosFinancial TimesA growing number of companies in the US are shying away from marketing efforts aimed at Latino consumers for fear of offending “racist” supporters of President Donald Trump, the chairman of the Association of Hispanic Advertising Agencies says. Sample …

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Advertisers pull back from targeting US Latinos – Financial Times

E-commerce sales: The economics of discounts – The Indian Express

The Indian ExpressE-commerce sales: The economics of discountsThe Indian ExpressThe platforms also ask sellers to offer discounts, and compel them later to undertake marketing expenses, delivery charges,” said Satish Meena, senior forecast analyst, Forrester Research. A senior analyst with a domestic research firm, on condition of …

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E-commerce sales: The economics of discounts – The Indian Express

The best APAC digital marketing stats from April 2017 – Econsultancy (blog)

The best APAC digital marketing stats from April 2017Econsultancy (blog)OgilvyRED polled 82 senior marketers in Asia at companies with more than 500 employees. 17% said they were delivering a new digital experience, 63% said they were currently in the process of digital transformation, 13% had a plan, and 7% had done …

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The best APAC digital marketing stats from April 2017 – Econsultancy (blog)