The Weather is Changing for Omni Channel Marketing – Mobile Marketing Watch

Mobile Marketing WatchThe Weather is Changing for Omni Channel MarketingMobile Marketing WatchThe Weather Company, an IBM Business, announced this week an innovative collaboration with LiveRamp, an Acxiom company, that will enable marketers to “seamlessly integrate” Weather's unique real-time data to help drive decision-making in …

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The Weather is Changing for Omni Channel Marketing – Mobile Marketing Watch

Meet the 20 Rising Brand Stars Who Are Bringing Global Attention to Atlanta – Adweek

AdweekMeet the 20 Rising Brand Stars Who Are Bringing Global Attention to AtlantaAdweek"It is a privilege to work at an Atlanta-based company that has inspired both local and global marketing communities for over a century," she said. "A trip to the company's archives is a reminder of the opportunity—and responsibility—to carry forward …

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Meet the 20 Rising Brand Stars Who Are Bringing Global Attention to Atlanta – Adweek

Question: Why is My Creative Team Always Missing Deadlines? – Business 2 Community

Question: Why is My Creative Team Always Missing Deadlines?Business 2 CommunityBut with a more integrated solution, one that provides one-click access to an overarching, visual view of your monthly, quarterly and campaign-specific creative, you will be able to keep everyone on your team up to date. Even better: choose a tool the …

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Question: Why is My Creative Team Always Missing Deadlines? – Business 2 Community

The Key to Creating a Successful Snapchat Content Strategy – Business 2 Community

Business 2 CommunityThe Key to Creating a Successful Snapchat Content StrategyBusiness 2 CommunityIt seems that just when brands get the hang of a new digital platform, they are introduced with another—or a new function of an existing one. Take, for example, Snapchat. Once looked at as a simple photo-messaging app, the increasing uses of the …

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The Key to Creating a Successful Snapchat Content Strategy – Business 2 Community

What I learned from using Snap Spectacles as a marketer, tech geek and a dad – Mashable

What I learned from using Snap Spectacles as a marketer, tech geek and a dadMashableI'll admit it right up front: I've been endlessly impressed with the marketing campaign for the Spectacles themselves –– causing a frantic demand among the tech elite. The folks from our agency eagerly stood in line with our advertising peers, media …and more »

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What I learned from using Snap Spectacles as a marketer, tech geek and a dad – Mashable

What I learned from using Snap Spectacles as a marketer, tech geek … – Mashable

MashableWhat I learned from using Snap Spectacles as a marketer, tech geek …Mashable"I love the convenience of having a video camera ready at any moment."and more »

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What I learned from using Snap Spectacles as a marketer, tech geek … – Mashable