A smarter approach to ‘back to school’ marketing – Marketing Land

Marketing LandA smarter approach to 'back to school' marketingMarketing LandLikewise, if marketers define their Back to College (BTC) consumer target as the traditional student, they ignore the range of students that leave millions of dollars behind. “Students” today are not only 18 to 21 years old. There are many other age …

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A smarter approach to ‘back to school’ marketing – Marketing Land

Google can now pull ads from pages that violate AdSense policies & keep ads running on other pages – Marketing Land

Marketing LandGoogle can now pull ads from pages that violate AdSense policies & keep ads running on other pagesMarketing LandMarketing Land; Sections. MarTech · CMO · Social · SEM · SEO · Mobile · Analytics · Display · Email · Retail · Video · Home. Submit. Follow Us. …

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Google can now pull ads from pages that violate AdSense policies & keep ads running on other pages – Marketing Land

New RLSA Strategies for Search Marketers – Search Engine Land

Search Engine LandNew RLSA Strategies for Search MarketersSearch Engine LandBut like everything in search marketing, RLSAs are always changing. Did you know you can build remarketing audiences from Google Analytics data? Or that Google has added Customer Match capabilities to enable CRM data matching that can ramp up your …

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New RLSA Strategies for Search Marketers – Search Engine Land

The future of B2B marketing: ABM and AI – Marketing Land

Marketing LandThe future of B2B marketing: ABM and AIMarketing LandIf you've been in marketing for a while, you've probably come across a copy of Don Peppers and Martha Rogers' book, “The One to One Future.” (If you haven't, it's a good read for any B2B marketer.) Written in the 1990s, the book painted a bright future …

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The future of B2B marketing: ABM and AI – Marketing Land

CMOs, invigorate your brand and your career – Marketing Land – Marketing Land

Marketing LandCMOs, invigorate your brand and your career – Marketing LandMarketing LandLooking to keep ahead of the curve in your marketing career? Columnist Brent Hieggelke shares the trends and technologies that will help you be innovative …and more »

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CMOs, invigorate your brand and your career – Marketing Land – Marketing Land

Why it’s more vital than ever to get display measurement right – Marketing Land

Marketing LandWhy it's more vital than ever to get display measurement rightMarketing LandWhy it's more vital than ever to get display measurement right. As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing.

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Why it’s more vital than ever to get display measurement right – Marketing Land