YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30 – Search Engine Land

Search Engine LandYouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30Search Engine LandGinny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and …and more »

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YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30 – Search Engine Land

Loose match types, bid-caching, and getting what you pay for in digital marketing – Search Engine Land

Search Engine LandLoose match types, bid-caching, and getting what you pay for in digital marketingSearch Engine LandAs new close variants start trickling into search query reports, paid search marketers are still peeved at Google's decision to expand the definition of exact match close variants to include queries with the same intent, implied words, and paraphrasing.

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Loose match types, bid-caching, and getting what you pay for in digital marketing – Search Engine Land

Twitter reported to be under investigation for violating GDPR – Marketing Land

Marketing LandTwitter reported to be under investigation for violating GDPRMarketing LandEyal Katz, senior marketing manager for Namogoo's GDPR Insights, said that if t.co is considered by the authorities to help “enrich personal data with click tracking history, then the entire martech ecosystem could be heading for a GDPR tailspin.”.Twitter Under Formal Investigation for How It Tracks Users in the GDPR EraFortuneall 13 news articles »

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Twitter reported to be under investigation for violating GDPR – Marketing Land

Yahoo Small Business is back with new investments from Verizon – Marketing Land

Marketing LandYahoo Small Business is back with new investments from VerizonMarketing LandRemember Yahoo Small Business? Before Facebook, before GoDaddy, before Google My Business, it was the top webhosting, e-commerce and marketing platform for small businesses. For years it was also neglected as a kind of cash cow without much new …

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Yahoo Small Business is back with new investments from Verizon – Marketing Land

Facebook unveils new ad effectiveness tool for Marketing Partners – Marketing Land

Marketing LandFacebook unveils new ad effectiveness tool for Marketing PartnersMarketing LandFacebook unveiled a diagnostic tool for agency partners in its Facebook Marketing Partners (FMP) program and announced that it is expanding the FMP program to consultants and smaller agencies. The announcements came during Facebook's annual …and more »

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Facebook unveils new ad effectiveness tool for Marketing Partners – Marketing Land

Moz acquires STAT Search Analytics – Search Engine Land – Search Engine Land

Search Engine LandMoz acquires STAT Search Analytics – Search Engine LandSearch Engine LandSeattle-based Moz has acquired Vancouver, Canada-based STAT Search Analytics for an undisclosed sum. The acquisition is the most recent in a year that has …and more »

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Moz acquires STAT Search Analytics – Search Engine Land – Search Engine Land