Purplebricks hits back at claims about sales figures – Financial Times

Financial TimesPurplebricks hits back at claims about sales figuresFinancial TimesOnline estate agency Purplebricks hit back at claims about its sales figures and marketing that knocked 7 per cent off its share price on Wednesday. The claims, aired on the BBC personal finance programme Watchdog, concerned allegedly exaggerated sales …and more »

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Purplebricks hits back at claims about sales figures – Financial Times

10 superb digital marketing stats we’ve seen this week – Econsultancy (blog)

10 superb digital marketing stats we've seen this weekEconsultancy (blog)… segmentation for real-time customer engagement. These stats come from SAS's Age of Now report, which also reveals how slow companies are to act. It says that only 16% of UK organisations can adjust their marketing communication in real-time based …

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10 superb digital marketing stats we’ve seen this week – Econsultancy (blog)

Your favorite TV networks could be coming to Snapchat soon – Mashable

MashableYour favorite TV networks could be coming to Snapchat soonMashable… are jumping on the bandwagon, in the hope that this will be complementary to TV and lure viewers back to traditional TV," Boon Yap, VP of partnership and product at Standard Media Index, an advertising research company, told Mashable during TV's …Time Warner Signs $100 Million Deal With Snap for Shows and AdsWall Street JournalTime Warner Inc. – TWX – Stock Price Today – ZacksZacks Investment Researchbewkes jeffrey l – SEC.govSEC.govall 199 news articles »

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Your favorite TV networks could be coming to Snapchat soon – Mashable

Uefa marketing boss on taking inspiration from This Girl Can to … – The Drum

The DrumUefa marketing boss on taking inspiration from This Girl Can to …The DrumUefa has made a record investment into marketing women's football, believing broadcasters and sponsors have reached a point where they are ready to get …and more »

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Uefa marketing boss on taking inspiration from This Girl Can to … – The Drum

McDonald’s ad about a boy, his dead father and Filet-O-Fish called out for being insensitive – Mashable

MashableMcDonald's ad about a boy, his dead father and Filet-O-Fish called out for being insensitiveMashableThe ad, which launched Friday in the UK, was supposed to run for seven weeks, according to a marketing news site, but feedback from child bereavement groups in the UK may have changed that. Groups spoke out about the ad confusing children who were …and more »

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McDonald’s ad about a boy, his dead father and Filet-O-Fish called out for being insensitive – Mashable

Snapchat’s pitch to media: We’ll make fickle millennials your loyal fans – Mashable

MashableSnapchat's pitch to media: We'll make fickle millennials your loyal fansMashableNew data shows that Snapchat's claims could be true, though the situation opens up a traditionally thorny issue for marketers around causation and correlation. The Nielsen-commissioned data, released by Snap and first reported by Axios, shows that …and more »

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Snapchat’s pitch to media: We’ll make fickle millennials your loyal fans – Mashable