Hey, hiring managers — throw that beer test out the window – Mashable

MashableHey, hiring managers — throw that beer test out the windowMashableCarolyn Betts Fleming is the founder and CEO of Betts Recruiting, a San Francisco-based recruiting firm with offices in New York, Silicon Valley, Los Angeles, London and Austin, and is the leading agency for companies looking to find sales, marketing …and more »

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Hey, hiring managers — throw that beer test out the window – Mashable

The ‘Fast and Furious’ franchise has given Corona $15 million in free advertising just because – Mashable

MashableThe 'Fast and Furious' franchise has given Corona $15 million in free advertising just becauseMashableApex Marketing Group, which handles film and television placements for major advertisers, told The Ringer that the beer's screen time across each of the films had a total estimated value of more than $15 million. The placement in Fast and Furious 7 …and more »

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The ‘Fast and Furious’ franchise has given Corona $15 million in free advertising just because – Mashable

The ‘Fast and Furious’ franchise has given Corona $15 million in … – Mashable

MashableThe 'Fast and Furious' franchise has given Corona $15 million in …MashableVin Diesel's constant plugging of Corona throughout the Fast and Furious movies can make certain installments feel like extended beer commercials. But the …and more »

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The ‘Fast and Furious’ franchise has given Corona $15 million in … – Mashable

The key components of building a successful sports sponsorship campaign – The Drum

The DrumThe key components of building a successful sports sponsorship campaignThe DrumEffective sponsorship campaigns understand the role they play in a brand's wider marketing strategy. And most successful sponsorship brands activate their strategy across one of four approaches: they become synonymous across a sports vertical; they use …

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The key components of building a successful sports sponsorship campaign – The Drum

The new age of authenticity in business and politics – The Drum

The new age of authenticity in business and politicsThe DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …

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The new age of authenticity in business and politics – The Drum

Diageo launches cider for the millennial market in east Africa – Financial Times

Financial TimesDiageo launches cider for the millennial market in east AfricaFinancial TimesThe world's largest distiller, which sells £2bn of beer annually, hopes to create a new market for a drink barely sold in east Africa among millennials and women rather than draw people from its other brands. Tusker Cider, named after Diageo's leading …

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Diageo launches cider for the millennial market in east Africa – Financial Times