Marketing robots that helped a start-up bypass bankruptcy – The National

The NationalMarketing robots that helped a start-up bypass bankruptcyThe NationalThe tipping point can be seen in a survey conducted last year by the technology research firm, Gartner, that pointed to chief marketing officers banking on spending more in marketing technology than chief information officers this year. These results …

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Marketing robots that helped a start-up bypass bankruptcy – The National

Get the best of the FT’s markets coverage on WhatsApp – Financial Times

Financial TimesGet the best of the FT's markets coverage on WhatsAppFinancial TimesWill I have to pay anything, or will you send lots of marketing messages? We might send you an extra message if we set up a separate WhatsApp list about a specific topic, in case you want to join that group too, but we won't use the details you provide …and more »

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Get the best of the FT’s markets coverage on WhatsApp – Financial Times

Image: Seth Wenig/AP/REX/Shutterstock – Mashable

MashableImage: Seth Wenig/AP/REX/ShutterstockMashableLess than 20 minutes later, Manning wrote to his marketing agent, Alan Zucker, who requested the helmets, saying: "Should be able to get them for tomorrow." You can read the full report here. Meanwhile, we can only assume Manning's reaction looked …and more »

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Image: Seth Wenig/AP/REX/Shutterstock – Mashable

New York tabloids had the same perfect headline pun for Eli Manning’s memorabilia scandal – Mashable

MashableNew York tabloids had the same perfect headline pun for Eli Manning's memorabilia scandalMashableLess than 20 minutes later, Manning wrote to his marketing agent, Alan Zucker, who requested the helmets, saying: "Should be able to get them for tomorrow." You can read the full report here. Meanwhile, we can only assume Manning's reaction looked …and more »

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New York tabloids had the same perfect headline pun for Eli Manning’s memorabilia scandal – Mashable

Truthiness in marketing: is the evidence behind brand purpose flawed? – The Drum

The DrumTruthiness in marketing: is the evidence behind brand purpose flawed?The DrumIt's not just politics that is plagued by 'truthiness'; marketing also suffers. Too many people passionately promote stories about what builds brands without troubling themselves as to whether there is any evidence. And there's no better example than …and more »

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Truthiness in marketing: is the evidence behind brand purpose flawed? – The Drum

Truthiness in marketing: is the evidence behind brand purpose … – The Drum

The DrumTruthiness in marketing: is the evidence behind brand purpose …The DrumStephen Colbert, the American comedian, coined the word 'truthiness' to refer to arguments not based on fact but what we want to be true. He famously said:and more »

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Truthiness in marketing: is the evidence behind brand purpose … – The Drum