This new bill would legalize weed in Canada – Mashable

MashableThis new bill would legalize weed in CanadaMashableThere's still a lot to do: the bill needs to become law; each province has to figure out how people will go about buying marijuana; and marketing regulations will have to be standardized. A number of questions will need to be answered, including how …and more »

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This new bill would legalize weed in Canada – Mashable

Digital platforms chip away at the primacy of Super Bowl ad space – Mashable

MashableDigital platforms chip away at the primacy of Super Bowl ad spaceMashableThey get billions a day now," said Frito-Lay's chief marketing officer, Jennifer Saenz. "It was about looking at the media landscape and understanding how consumers were engaging." The snack conglomerate decided to bench Doritos this year, ending its …and more »

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Digital platforms chip away at the primacy of Super Bowl ad space – Mashable

Super Bowl ad for Mexican avocados avoids politics despite Trump’s tax threat – Mashable

MashableSuper Bowl ad for Mexican avocados avoids politics despite Trump's tax threatMashable"We're just focused on what we need to do as an organization," says the group's director of brand marketing, Kevin Hamiltion. "We're focused on our message — this nutritional message, being available [year-round], tasting good and good times." …and more »

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Super Bowl ad for Mexican avocados avoids politics despite Trump’s tax threat – Mashable

This Super Bowl ad for Mexican avocados has nothing to do with … – Mashable

MashableThis Super Bowl ad for Mexican avocados has nothing to do with …MashableAs Donald Trump's suggested Mexican import tax thrusts avocados into the center of a fiery political debate, the very first commercial to air during this Sunday's …and more »

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This Super Bowl ad for Mexican avocados has nothing to do with … – Mashable

Magento Commerce Acquires RJMetrics – Yahoo Finance

Magento Commerce Acquires RJMetricsYahoo FinanceAccording to a recent Forrester Research report, most firms only use one-third of the data that they collect. Worse … Marketing Campaign ROI: Insights into campaign performance to continuously tune and optimize campaigns and allocate marketing spend.

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Magento Commerce Acquires RJMetrics – Yahoo Finance

Is Tesla Motors a Hidden Warrior for Consumer Digital Privacy? – Freedom to Tinker (blog)

Is Tesla Motors a Hidden Warrior for Consumer Digital Privacy?Freedom to Tinker (blog)This digital marketing model, developed three decades ago and premised on the idea that it's OK for third parties to gather our private data and use it in whatever way suits them, will grow into a $77 billion industry in the U.S. this year, up from $57 …and more »

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Is Tesla Motors a Hidden Warrior for Consumer Digital Privacy? – Freedom to Tinker (blog)