Pitney Bowes partners with NMPi to deliver cross-border marketing solutions for global retailers – The Drum

The DrumPitney Bowes partners with NMPi to deliver cross-border marketing solutions for global retailersThe DrumGlobal technology company Pitney Bowes Inc. has announced a strategic relationship with digital marketing agency NMPi. The new alliance aims to enhance Pitney Bowes' e-commerce offering with consumer marketing solutions, including international …

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Pitney Bowes partners with NMPi to deliver cross-border marketing solutions for global retailers – The Drum

This new bill would legalize weed in Canada – Mashable

MashableThis new bill would legalize weed in CanadaMashableThere's still a lot to do: the bill needs to become law; each province has to figure out how people will go about buying marijuana; and marketing regulations will have to be standardized. A number of questions will need to be answered, including how …and more »

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This new bill would legalize weed in Canada – Mashable

Digital platforms chip away at the primacy of Super Bowl ad space – Mashable

MashableDigital platforms chip away at the primacy of Super Bowl ad spaceMashableThey get billions a day now," said Frito-Lay's chief marketing officer, Jennifer Saenz. "It was about looking at the media landscape and understanding how consumers were engaging." The snack conglomerate decided to bench Doritos this year, ending its …and more »

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Digital platforms chip away at the primacy of Super Bowl ad space – Mashable

Super Bowl ad for Mexican avocados avoids politics despite Trump’s tax threat – Mashable

MashableSuper Bowl ad for Mexican avocados avoids politics despite Trump's tax threatMashable"We're just focused on what we need to do as an organization," says the group's director of brand marketing, Kevin Hamiltion. "We're focused on our message — this nutritional message, being available [year-round], tasting good and good times." …and more »

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Super Bowl ad for Mexican avocados avoids politics despite Trump’s tax threat – Mashable

This Super Bowl ad for Mexican avocados has nothing to do with … – Mashable

MashableThis Super Bowl ad for Mexican avocados has nothing to do with …MashableAs Donald Trump's suggested Mexican import tax thrusts avocados into the center of a fiery political debate, the very first commercial to air during this Sunday's …and more »

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This Super Bowl ad for Mexican avocados has nothing to do with … – Mashable

Magento Commerce Acquires RJMetrics – Yahoo Finance

Magento Commerce Acquires RJMetricsYahoo FinanceAccording to a recent Forrester Research report, most firms only use one-third of the data that they collect. Worse … Marketing Campaign ROI: Insights into campaign performance to continuously tune and optimize campaigns and allocate marketing spend.

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Magento Commerce Acquires RJMetrics – Yahoo Finance