English football embarks on a new era as the FA’s first marketing push thrusts it into the spotlight – The Drum

English football embarks on a new era as the FA's first marketing push thrusts it into the spotlightThe DrumIf England football bosses are to shed the culture of impunity that has enveloped the game then any concessions they make internally will need to be matched by a brand that looks and sounds more like the ones it partners with. It's the reason why the …

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English football embarks on a new era as the FA’s first marketing push thrusts it into the spotlight – The Drum

4 tips to maximize content marketing performance – Marketing Land

Marketing Land4 tips to maximize content marketing performanceMarketing LandRecently, the market has adapted to significant algorithmic shifts and adopted a content marketing approach to link building. This move has led brands and SEOs to create huge volumes of content, often in a silo, with the pure purpose of building links …

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4 tips to maximize content marketing performance – Marketing Land

Personalization in a post-brick-and-mortar world – Marketing Land

Marketing LandPersonalization in a post-brick-and-mortar worldMarketing LandAccording to Forrester Research, 83 percent of email marketers surveyed have been using personalization for at least a year. One of the reasons it's so … Additionally, try implementing birthday emails into your marketing strategy. Birthday emails …

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Personalization in a post-brick-and-mortar world – Marketing Land

SEO & intelligent content: Discovery, connection and improved performance – Search Engine Land

Search Engine LandSEO & intelligent content: Discovery, connection and improved performanceSearch Engine LandMarketers already recognize the combined necessity of SEO and content, as growth in both areas is projected to increase significantly. Budget for SEO-related tasks is expected to grow from an estimated $65 billion in 2016 to nearly $80 billion by 2020.

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SEO & intelligent content: Discovery, connection and improved performance – Search Engine Land

SEO & intelligent content: Discovery, connection and improved … – Search Engine Land

Search Engine LandSEO & intelligent content: Discovery, connection and improved …Search Engine LandJim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, "intelligent" content that will really move the …and more »

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SEO & intelligent content: Discovery, connection and improved … – Search Engine Land

The art of drinks marketing is changing as the demand for NOLO (No and Low) alcohol reaches its peak – The Drum

The DrumThe art of drinks marketing is changing as the demand for NOLO (No and Low) alcohol reaches its peakThe DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …

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The art of drinks marketing is changing as the demand for NOLO (No and Low) alcohol reaches its peak – The Drum