Business on the Move: Viagra, Tuborg, Crabtree & Evelyn and more – The Drum

The DrumBusiness on the Move: Viagra, Tuborg, Crabtree & Evelyn and moreThe DrumThe appointment marks a milestone for Viagra as the brand has almost never done any creative campaigns to market the product in China, due to the strict marketing policies for prescription medicines. Premiership Rugby has appointed Promote PR to help …

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Business on the Move: Viagra, Tuborg, Crabtree & Evelyn and more – The Drum

Big tobacco sends out smoke-free signal – Financial Times

Financial TimesBig tobacco sends out smoke-free signalFinancial TimesThe news was perhaps deepest felt at London-listed British American Tobacco, the world's largest tobacco group, which had just acquired Reynolds American for $49bn, buying its way back into the $130bn US market after a decade absence. The deal closed …and more »

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Big tobacco sends out smoke-free signal – Financial Times

Stephen Fry to headline the Festival of Marketing 2017 – Econsultancy (blog)

Stephen Fry to headline the Festival of Marketing 2017Econsultancy (blog)In one corner brand consultant, academic, agent provocateur and award-winning Marketing Week columnist Mark Ritson will assess the impact of the marketing best-seller and the areas where he believes it still falls short, with Sharp being given the …

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Stephen Fry to headline the Festival of Marketing 2017 – Econsultancy (blog)

Is loyalty still relevant in the travel industry? – The Drum

The DrumIs loyalty still relevant in the travel industry?The DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …

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Is loyalty still relevant in the travel industry? – The Drum

Is destination marketing heading in the right direction? | The Drum – The Drum

The DrumIs destination marketing heading in the right direction? | The DrumThe DrumAs we enter the holiday season I thought it would be timely to review how different tourist boards lay out their pitch to get a higher share of the global travel …and more »

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Is destination marketing heading in the right direction? | The Drum – The Drum

10 superb digital marketing stats we’ve seen this week – Econsultancy (blog)

10 superb digital marketing stats we've seen this weekEconsultancy (blog)… segmentation for real-time customer engagement. These stats come from SAS's Age of Now report, which also reveals how slow companies are to act. It says that only 16% of UK organisations can adjust their marketing communication in real-time based …

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10 superb digital marketing stats we’ve seen this week – Econsultancy (blog)