Facebook will add ‘more human review’ of ad-targeting options – Marketing Land

Marketing LandFacebook will add 'more human review' of ad-targeting optionsMarketing LandAfter a manual review, Facebook has reinstated roughly 5,000 ad-targeting terms that were disabled last week. Tim Peterson on September 20, 2017 at 4:49 pm. More. On Wednesday, Facebook COO Sheryl Sandberg outlined steps the company is taking to …and more »

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Facebook will add ‘more human review’ of ad-targeting options – Marketing Land

Pinterest opens self-serve version of Pin Collective branded-content program – Marketing Land

Pinterest opens self-serve version of Pin Collective branded-content programMarketing LandThrough a deal with Popular Pays, Pinterest is helping all advertisers find talented folks to produce creative for its platform. Tim Peterson on September 19, 2017 at 2:00 pm. More. Pinterest is helping smaller advertisers develop creative for its …and more »

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Pinterest opens self-serve version of Pin Collective branded-content program – Marketing Land

What Are Sales Qualified Leads and Why Do They Matter? – Business 2 Community

Business 2 CommunityWhat Are Sales Qualified Leads and Why Do They Matter?Business 2 CommunityThese contacts will have been more engaged with your content, requesting sales info or other bottom of the funnel offers, such as a demo request or free trial. These contacts would subsequently be qualified and deemed ready … Categorizing your …

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What Are Sales Qualified Leads and Why Do They Matter? – Business 2 Community

Digiday Research: How companies fund emerging tech – Digiday

DigidayDigiday Research: How companies fund emerging techDigidayAccording to the 2016-17 Gartner CMO Spend Survey, CMO technology spending is on track to exceed chief information officers' technology spending this year. And more and more often, marketing departments are incorporating functions like sales, IT, …

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Digiday Research: How companies fund emerging tech – Digiday

13 Ways To Create An Effective Marketing Campaign On A Tight Budget – Forbes

Forbes13 Ways To Create An Effective Marketing Campaign On A Tight BudgetForbesCreating an effective marketing campaign is the goal of every successful marketer. While this can be wrought with challenges on the best of days, adding budgetary constraints to the mix increases the complexity of your efforts. With marketing expenses …and more »

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13 Ways To Create An Effective Marketing Campaign On A Tight Budget – Forbes

Five steps to successful B2B influencer marketing – Econsultancy (blog)

Econsultancy (blog)Five steps to successful B2B influencer marketingEconsultancy (blog)This is a gold mine for B2B brands because when a company leverages an influencer's channels to authentically connect with audiences, the impact they bring can be much more effective than other marketing efforts. Why? For two key reasons; influencers …and more »

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Five steps to successful B2B influencer marketing – Econsultancy (blog)