Creating a new campaign is not the question – transforming your marketing is – The Drum

The DrumCreating a new campaign is not the question – transforming your marketing isThe DrumEd Bastian, the chief executive of Delta, recently said that if you're not growing as a business you're going through slow-motion liquidation. (Just wait until the next airline downturn, Mr. Bigshot.) The rapacious drive for growth that defines late …

Link:

Creating a new campaign is not the question – transforming your marketing is – The Drum

GOP health bill offers Americans a ‘false choice’ – CNBC

CNBCGOP health bill offers Americans a 'false choice'CNBC… the CEO and co-founder of PolicyGenius, an independent digital insurance company for consumers. Previously, she was a junior partner at McKinsey & Company where she advised Fortune 100 financial services companies on marketing and strategy.and more »

Read this article – 

GOP health bill offers Americans a ‘false choice’ – CNBC

Target debuts new brands to cement ‘Tar-zhay’ image | Retail Dive – Retail Dive

Target debuts new brands to cement 'Tar-zhay' image | Retail DiveRetail DiveTarget on Saturday announced that four new private label brands will hit the racks this fall — A New Day, Goodfellow & Co., JoyLab and Project 62 — according …and more »

Visit source: 

Target debuts new brands to cement ‘Tar-zhay’ image | Retail Dive – Retail Dive

Target debuts new brands to cement ‘Tar-zhay’ image – Retail Dive

Target debuts new brands to cement 'Tar-zhay' imageRetail Dive“[I]t's not just about creating a great product assortment — it's how we bring the brand to life for our guests in stores, digitally and in our marketing, so that at every touchpoint, our guests understand that this brand's not just new — it's …and more »

Continued here: 

Target debuts new brands to cement ‘Tar-zhay’ image – Retail Dive

Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future – Marketing Land

Meet NinjaCat 'Shinobi,' the all-in-one agency reporting and monitoring platform of the futureMarketing LandNinjaCat set the bar and earned the trust of the world's leading agencies, including Hanapin Marketing, White Shark Media, AdTaxi and hundreds of others, and became the top-rated platform on G2 Crowd by a long shot. But they didn't get complacent.

More here:  

Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future – Marketing Land

Small business SEO: Your questions answered – Search Engine Land

Search Engine LandSmall business SEO: Your questions answeredSearch Engine LandMarketing is difficult — digital marketing even more so. And the black-box nature of SEO can make it the most difficult form of marketing your business. Yet when done well, there is little that can compete with strong, organic search engine visibility …and more »

Continued – 

Small business SEO: Your questions answered – Search Engine Land