MashTalk: Did Burger King cross the line with its Google Home stunt? – Mashable

MashableMashTalk: Did Burger King cross the line with its Google Home stunt?MashableNeedless to say, Google Home users were pissed at the invasiveness of the marketing stunt, and Google moved quickly to block the phrase. But did Burger King really screw up big time and cross the line, or should we expect more brands to start …and more »

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MashTalk: Did Burger King cross the line with its Google Home stunt? – Mashable

Shrewd Burger King ad tries to hijack Google Home, delivers earned media home run – Marketing Land

Marketing LandShrewd Burger King ad tries to hijack Google Home, delivers earned media home runMarketing LandAt a time when risky ads can cause a backlash (e.g., Pepsi), Burger King just did something ingeniously (or annoyingly) calculated to create buzz. And it worked. The company created a TV spot (below) that tries to invoke Google Home — for those that …and more »

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Shrewd Burger King ad tries to hijack Google Home, delivers earned media home run – Marketing Land

It’s April Fools’ Day, not week, and this madness needs to stop – Mashable

MashableIt's April Fools' Day, not week, and this madness needs to stopMashableThere's only one way to do an April Fools' prank properly: Do it on April 1. It's not funny on other days. Brands love April Fools' day. It gives them some brand-focused exposure and paints even the most corporate-y corporation as a laid back place …and more »

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It’s April Fools’ Day, not week, and this madness needs to stop – Mashable

Burger King Named Cannes Lions’ Marketer of the Year – Adweek

AdweekBurger King Named Cannes Lions' Marketer of the YearAdweekBurger King will take home at least one award during this year's Cannes Lions International Festival of Creativity: The fast-food chain was just named Marketer of the Year. “Burger King is a brand that's built a reputation for marketing campaigns that …and more »

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Burger King Named Cannes Lions’ Marketer of the Year – Adweek

While you were out striking on International Women’s Day, China asked people to go shopping – Mashable

MashableWhile you were out striking on International Women's Day, China asked people to go shoppingMashableSome brands also jumped on the bandwagon for some marketing action. Burger King launched a "Burger Queen" campaign in Shanghai for International Women's Day. The campaign features women receiving burger boxes with the question "Who is the …and more »

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While you were out striking on International Women’s Day, China asked people to go shopping – Mashable

McDonald’s sprays audiences with water and pipes in burger smells in ‘Star Trek’ movie – Mashable

MashableMcDonald's sprays audiences with water and pipes in burger smells in 'Star Trek' movieMashable… getting a bite of the burger. Image: MCDONALD'S JAPAN/YOUTUBE. The Star Trek franchise enjoyed a popular reception in Japan when came out last year.

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McDonald’s sprays audiences with water and pipes in burger smells in ‘Star Trek’ movie – Mashable