People: The Achilles’ heel of online marketers – Marketing Land

Marketing LandPeople: The Achilles' heel of online marketersMarketing LandIf you want proof, just take a look at HubSpot's “State of Inbound” report: 65 percent of online marketers say that “generating traffic and leads” is one of their top marketing challenges; 43 percent say “proving the ROI of our marketing activities …

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People: The Achilles’ heel of online marketers – Marketing Land

Mobile Marketing Firm Leanplum a Popular Place to Work – Mobile Marketing Watch

Mobile Marketing Firm Leanplum a Popular Place to WorkMobile Marketing WatchMobile Marketing Firm Leanplum a Popular Place to Work. MMW learned ahead of the weekend that Leanplum has been recognized as a winner of the 2017 Bay Area Best Places to Work, placing third in the Small Companies category — the highest ranked …

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Mobile Marketing Firm Leanplum a Popular Place to Work – Mobile Marketing Watch

4 tips to maximize content marketing performance – Marketing Land

Marketing Land4 tips to maximize content marketing performanceMarketing LandRecently, the market has adapted to significant algorithmic shifts and adopted a content marketing approach to link building. This move has led brands and SEOs to create huge volumes of content, often in a silo, with the pure purpose of building links …

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4 tips to maximize content marketing performance – Marketing Land

Personalization in a post-brick-and-mortar world – Marketing Land

Marketing LandPersonalization in a post-brick-and-mortar worldMarketing LandAccording to Forrester Research, 83 percent of email marketers surveyed have been using personalization for at least a year. One of the reasons it's so … Additionally, try implementing birthday emails into your marketing strategy. Birthday emails …

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Personalization in a post-brick-and-mortar world – Marketing Land

Shopify’s Marketing Events API shows merchants what marketing … – TechCrunch

TechCrunchShopify's Marketing Events API shows merchants what marketing …TechCrunchShopify is announcing new APIs for developers at its annual Unite developer conference in San Francisco today, but the new Marketing Events API might be the.and more »

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Shopify’s Marketing Events API shows merchants what marketing … – TechCrunch

Four reasons influencer marketing is similar to traditional marketing – The Drum

The DrumFour reasons influencer marketing is similar to traditional marketingThe DrumSocial Circle, the influencer marketing business I work for, has been around for two years in its current form but has been delivering influencer marketing campaigns for seven years and I have been working in media marketing and advertising for 20 …

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Four reasons influencer marketing is similar to traditional marketing – The Drum