Fast Retailing chief commits to digital future – Financial Times

Financial TimesFast Retailing chief commits to digital futureFinancial TimesYukihiro Makita, digital marketing expert at the Nagoya University of Commerce and Business, said the challenge for Fast Retailing was to expand ecommerce sales while also enhancing the in-store experience. “Digital marketing and logistics and supply …

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Fast Retailing chief commits to digital future – Financial Times

Will Facebook’s news aggregation feature increase engagement for local publishers? – Marketing Land

Marketing LandWill Facebook's news aggregation feature increase engagement for local publishers?Marketing LandThat could mean good news for local publishers, and the geo-targeting marketers that advertise with them. The project just recently expanded its test from a “couple of dozen” cities to more than 100. As it continues to refine this feature, it expects …

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Will Facebook’s news aggregation feature increase engagement for local publishers? – Marketing Land

Consumers Are Driving A Food Revolution, According To Danone CEO Emmanuel Faber

The world is undergoing a “food revolution,” according to Emmanuel Faber, the CEO of the $48 billion food company Danone. Danone’s portfolio of brands includes Evian, Activia, Horizon Organic, Silk, and Danimals. It’s North American subsidiary is the largest B-Corp in the world. —————————————————— Business Insider tells you all you need to know about business, finance, tech, retail, and more. Subscribe to our channel and visit us at: https://read.bi/7XqUHI BI on Facebook: https://read.bi/2xOcEcj BI on Instagram: https://read.bi/2Q2D29T BI on Twitter: https://read.bi/2xCnzGF —————————————————— Consumers Are Driving A Food Revolution, According To Danone CEO Emmanuel Faber

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Consumers Are Driving A Food Revolution, According To Danone CEO Emmanuel Faber

4 Steps to Empower Your ABM Strategy by Embracing Group Buying – Business 2 Community

Business 2 Community4 Steps to Empower Your ABM Strategy by Embracing Group BuyingBusiness 2 CommunityUnder the single decision-maker model, the plan for ABM was to generate a lead, nurture that lead and sign business through that lead. Whether generating leads via inbound marketing tactics or working with a third-party demand gen vendor, brands would …

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4 Steps to Empower Your ABM Strategy by Embracing Group Buying – Business 2 Community

How Adobe Plans to Fulfill Marketing Cloud Promises Using Its Latest Magento Integrations – Adweek

AdweekHow Adobe Plans to Fulfill Marketing Cloud Promises Using Its Latest Magento IntegrationsAdweekFundamentally this means the software giant can offer large enterprises and small-to-medium sized businesses a full suite of marketing services, including advertising, content personalization, measurement and now ecommerce capabilities, via the Adobe …and more »

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How Adobe Plans to Fulfill Marketing Cloud Promises Using Its Latest Magento Integrations – Adweek

How To Be A Marketing Specialist In A Generalist World – Forbes

ForbesHow To Be A Marketing Specialist In A Generalist WorldForbesIf you're thinking of starting an agency, one of the strategies that will help you scale is choosing a niche to serve. In today's world, the barriers to entry for starting an agency are quite low. There are hundreds of thousands of agencies worldwide …

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How To Be A Marketing Specialist In A Generalist World – Forbes