7 Marketing Automation Tools That Could Change Your Small Business – Forbes

Forbes7 Marketing Automation Tools That Could Change Your Small BusinessForbesAs every small business owner knows, wearing a lot of hats is how you keep your company in the black. The problem, of course, is that any business owner only has 24 hours in a day. Cramming business development, customer service, marketing, production …

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7 Marketing Automation Tools That Could Change Your Small Business – Forbes

Former Tory Burch Exec Joins The Trade Desk to Help Marketers Navigate Programmatic – Adweek

AdweekFormer Tory Burch Exec Joins The Trade Desk to Help Marketers Navigate ProgrammaticAdweekThe Trade Desk, a programmatic advertising company, has hired Susan Vobejda as its new chief marketing officer. Vobejda joins the team from fashion brand Tory Burch, where she served as CMO. Vobejda made the switch from the brand side to a …and more »

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Former Tory Burch Exec Joins The Trade Desk to Help Marketers Navigate Programmatic – Adweek

Survey finds CMOs face budget cuts amidst demand for results – CIO New Zealand

CIO New ZealandSurvey finds CMOs face budget cuts amidst demand for resultsCIO New Zealand"While the descent is not yet steep, it still poses difficult questions for chief marketing officers," says Ewan McIntyre, research director at Gartner. "Previous budget increases have come with weighty expectations, some of which have yet to be met …and more »

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Survey finds CMOs face budget cuts amidst demand for results – CIO New Zealand

Brexit, North Korea and US hurricanes dampen corporate marketing budgets – Gears Of Biz

Gears Of BizBrexit, North Korea and US hurricanes dampen corporate marketing budgetsGears Of BizGrowth in corporate marketing budgets has stalled after continued increases over recent years, according to fresh industry research. A study by global research and analysis firm Gartner found that marketing budgets hit a plateau in 2017 after three …

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Brexit, North Korea and US hurricanes dampen corporate marketing budgets – Gears Of Biz

South Korea’s Winter Olympics risk skidding off-piste – Financial Times

Financial TimesSouth Korea's Winter Olympics risk skidding off-pisteFinancial Times“Choi Soon-sil's involvement in some of the business of Pyeongchang has made people reluctant to participate,” says political commentator Lee Seung-won — but she believes mismanaged marketing and a summer sports culture are bigger factors.and more »

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South Korea’s Winter Olympics risk skidding off-piste – Financial Times

How Explainer Videos Speed Up Conversions + 13 Examples of Ecommerce Brands Putting Them to Use – Business 2 Community

Business 2 CommunityHow Explainer Videos Speed Up Conversions + 13 Examples of Ecommerce Brands Putting Them to UseBusiness 2 CommunityWhere in my sales funnel should I use an explainer video? Anywhere you've got something that needs explaining. Most often, explainer videos are made to communicate a complex or lengthy idea, even an entire business. You don't need an explainer video …

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How Explainer Videos Speed Up Conversions + 13 Examples of Ecommerce Brands Putting Them to Use – Business 2 Community