What marketers need to know about Google Attribution – Econsultancy (blog)

The New EconomyWhat marketers need to know about Google AttributionEconsultancy (blog)Marketers can slice and dice their campaign results in any number of ways but at the end of the day, marketers ask themselves a simple question: "Is my marketing working?" Google says that Google Attribution is designed to answer that specific question …Inside AdWords: Powering ads and analytics innovations with machine learningInside AdWordsall 60 news articles »

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What marketers need to know about Google Attribution – Econsultancy (blog)

Hootsuite Impact Offers Complete View of Social Media ROI – MarTech Series (press release) (blog)

MarTech Series (press release) (blog)Hootsuite Impact Offers Complete View of Social Media ROIMarTech Series (press release) (blog)Hootsuite, the most widely used platform for social media management, has announced the launch of Hootsuite Impact, following the acquisition of leading social analytics company LiftMetrix in February 2017. Additionally, Hootsuite is also launching …

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Hootsuite Impact Offers Complete View of Social Media ROI – MarTech Series (press release) (blog)

Facebook expands its Global Marketing Solutions team | The Drum – The Drum

The DrumFacebook expands its Global Marketing Solutions team | The DrumThe DrumFacebook has announced that Nada Stirratt, former chief executive of location-based mobile marketing platform Verve, and Ty Ahmad-Taylor, former chief …and more »

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Facebook expands its Global Marketing Solutions team | The Drum – The Drum

One year and counting, and still almost 25% of marketers have yet to act on GDPR – The Drum

One year and counting, and still almost 25% of marketers have yet to act on GDPRThe DrumAccording to a survey from the Direct Marketing Association (DMA) released today (24 May) a quarter of companies (24%) have yet to even start a GDPR plan while little over half surveyed believed their organisations will be ready for the 2018 deadline.and more »

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One year and counting, and still almost 25% of marketers have yet to act on GDPR – The Drum

TELoIP Inc. Cited in Gartner 2017 Competitive Landscape Report – Telecom Reseller (press release)

TELoIP Inc. Cited in Gartner 2017 Competitive Landscape ReportTelecom Reseller (press release)“TELoIP is honored to be included in Gartner's Competitive Landscape Report,” stated Kevin Suitor, Chief Marketing Officer, TELoIP Inc. “We believe Gartner's classification of our offer is indicative of our commitment to technology excellence over the …

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TELoIP Inc. Cited in Gartner 2017 Competitive Landscape Report – Telecom Reseller (press release)

Advanced Customer Service Strategy: The Hybrid Model – Mobile Marketing Watch

Mobile Marketing WatchAdvanced Customer Service Strategy: The Hybrid ModelMobile Marketing WatchThe following is an exclusive guest contributed post from James Ramey, CEO of DeviceBits. Today, technology has taken over the standards of living amongst consumers. The latest smartphone or other device is in constant use and when a problem is …

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Advanced Customer Service Strategy: The Hybrid Model – Mobile Marketing Watch