5 Things to Consider When Identifying Talent for Your Influencer Marketing Campaign – Adweek

Adweek5 Things to Consider When Identifying Talent for Your Influencer Marketing CampaignAdweekLong-tail influencers, also referred to as micro-influencers, are a great option for smaller brands with limited budgets looking to dip their toes into the pool of influencer marketing. While this group, by nature of being smaller, has less demand than …

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5 Things to Consider When Identifying Talent for Your Influencer Marketing Campaign – Adweek

Facebook focuses on growth marketing in global B2B campaign – The Drum

The DrumFacebook focuses on growth marketing in global B2B campaignThe DrumFacebook has commenced its first global B2B campaign focused on growth marketing. The goal of the campaign is to help performance marketers evolve their growth strategies on Facebook, to best meet the demands and expectations of consumers in a …and more »

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Facebook focuses on growth marketing in global B2B campaign – The Drum

KFC is releasing a smartphone, so you can show off your love for fried chicken – Mashable

The VergeKFC is releasing a smartphone, so you can show off your love for fried chickenMashableImage: TMALL/SCREENSHOT. "Between KFC and Huawei…both brands have witnessed the rise of China in these 30 years. Our collaboration is a homage to the era," Steven Li, senior vice president of KFC marketing told Campaign Asia-Pacific. But this isn't …What the cluck? KFC is making a phoneTechRadarKFC Releases Smartphone in ChinaYouTubeYes, it's a KFC phoneCampaign Asia-Pacificall 80 news articles »

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KFC is releasing a smartphone, so you can show off your love for fried chicken – Mashable

Launching A Creative Marketing Campaign — Without Breaking The Bank – Forbes

ForbesLaunching A Creative Marketing Campaign — Without Breaking The BankForbesAs CEO of a creative marketing and public relations firm, I've seen how unique marketing strategies can elevate a company's brand awareness and drive ROI more than the traditional approaches. Executing a successful marketing campaign doesn't require …and more »

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Launching A Creative Marketing Campaign — Without Breaking The Bank – Forbes

ABM is a Strategy, Not a Campaign. – Business 2 Community

Business 2 CommunityABM is a Strategy, Not a Campaign.Business 2 CommunityABM has different metrics (“leads” as such don't really enter into the conversation), requires a different creative approach that is specific to companies, personas, even individuals, and demands highly personalized, relevant content. … Target …

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ABM is a Strategy, Not a Campaign. – Business 2 Community

ABM is a Strategy, Not a Campaign. – Business 2 Community – Business 2 Community

Business 2 CommunityABM is a Strategy, Not a Campaign. – Business 2 CommunityBusiness 2 CommunityIn the headlong rush to Account-Based Marketing, many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their …and more »

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ABM is a Strategy, Not a Campaign. – Business 2 Community – Business 2 Community