IBM Names New CMO for Watson to Lead Branding for AI and Cloud Computing – Adweek

AdweekIBM Names New CMO for Watson to Lead Branding for AI and Cloud ComputingAdweekToday, the company named Michael Mendenhall as chief marketing officer of IBM Watson, where he will be in charge of marketing and communications for both the AI brand and the company's cloud computing platform. Mendenhall joins IBM from Flex, where …and more »

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IBM Names New CMO for Watson to Lead Branding for AI and Cloud Computing – Adweek

Current Marketing hires two in Chicago and two in New York – The Drum

The DrumCurrent Marketing hires two in Chicago and two in New YorkThe DrumCurrent Marketing, an Interpublic Group agency, today announced new hires in Chicago and New York, adding talent to its client experience, content, insights and integrated media communities. The Chicago office has added Leah Hattendorf, senior vice …

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Current Marketing hires two in Chicago and two in New York – The Drum

Enterprise UX techniques are learned by the seat of the pants, survey shows – ZDNet

ZDNetEnterprise UX techniques are learned by the seat of the pants, survey showsZDNetEnterprise user experience (UX) is still only in its earliest stages as a formally acknowledged, consciously practiced approach to designing better systems. A new survey of 3,157 designers, engineers, and product managers in the B2B space finds that …

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Enterprise UX techniques are learned by the seat of the pants, survey shows – ZDNet

Full STEAM ahead: Emi Takemura takes on gender bias in education – Japan Today

Japan TodayFull STEAM ahead: Emi Takemura takes on gender bias in educationJapan Today“I was torn between marketing, which was my major at Wharton, and consulting. And as I felt that going into … Many of her clients at McKinsey & Company were in the IT and telecom industries, so she found herself ahead of the curve when the Internet …

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Full STEAM ahead: Emi Takemura takes on gender bias in education – Japan Today

How to Overcome Top-Funnel Marketing Deficiencies in an ABM World – Business 2 Community

How to Overcome Top-Funnel Marketing Deficiencies in an ABM WorldBusiness 2 CommunityIn a nutshell, demand orchestration is a B2B marketing approach used to efficiently coordinate and manage top-of-funnel marketing activities. The explicit goal of demand orchestration is to increase sales pipeline by both making your top-funnel …

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How to Overcome Top-Funnel Marketing Deficiencies in an ABM World – Business 2 Community

Smarter Security Hires New Executives for Finance and Marketing – PR Web (press release)

Smarter Security Hires New Executives for Finance and MarketingPR Web (press release)Prior to joining Smarter Security, she led marketing at AllClear ID, achieving high growth and positioning the brand as a “Leader” in the Forrester Research Wave for Data Breach Response services. Her career also includes marketing at Microsoft for the …

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Smarter Security Hires New Executives for Finance and Marketing – PR Web (press release)