Mar Tech Is the Latest Buzzword for Brands and Agencies, but What Does It Actually Mean? – Adweek

AdweekMar Tech Is the Latest Buzzword for Brands and Agencies, but What Does It Actually Mean?AdweekNot too long ago, ad tech was the darling of the digerati. But while programmatic trends like header bidding continue to gain footing, it's marketing technology—or mar tech—that's become the hottest buzzword for brands and agencies alike. Capital …

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Mar Tech Is the Latest Buzzword for Brands and Agencies, but What Does It Actually Mean? – Adweek

Adweek Kicks Off ‘Next Tech’ Series on the Jobs and Platforms You Need to Know About Now – Adweek

AdweekAdweek Kicks Off 'Next Tech' Series on the Jobs and Platforms You Need to Know About NowAdweekWith marketing technology shifting into overdrive, brands and agencies not only are struggling to keep apace with the latest audience targeting tools, but also face the challenge of finding the talent to actually manage them. At Adweek, we take our …and more »

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Adweek Kicks Off ‘Next Tech’ Series on the Jobs and Platforms You Need to Know About Now – Adweek

Why Brands Should Shift Their Focus From Data to Identity – Adweek

AdweekWhy Brands Should Shift Their Focus From Data to IdentityAdweekWith so much focus on programmatic, myopic targeting and short-term goals, marketers have not reaped the true rewards of data-driven marketing. Indeed, the ANA has highlighted the significant challenges facing the industry from driving growth and …

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Why Brands Should Shift Their Focus From Data to Identity – Adweek

5 Ways to Turn Website Visitors into Subscribers – Business 2 Community

Business 2 Community5 Ways to Turn Website Visitors into SubscribersBusiness 2 CommunityGetting 150,000 hits on your website is pretty good, right? Well, yeah, maybe—unless all 150,000 of your visitors leave the site without taking action. Then, it might turn out, all you've got is sound and fury—a lot of buzz, but nothing that directly …

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5 Ways to Turn Website Visitors into Subscribers – Business 2 Community

Fruit of the Loom’s New Ads for Breathable Underwear Revel in the Product’s Awkwardness – Adweek

AdweekFruit of the Loom's New Ads for Breathable Underwear Revel in the Product's AwkwardnessAdweekThe creative team on Fruit of the Loom at CP+B found this out pretty quickly while working on a new assignment for just that product. It was awkward to talk about around the CP+B offices—a circumstance that led fairly directly to the first of three …

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Fruit of the Loom’s New Ads for Breathable Underwear Revel in the Product’s Awkwardness – Adweek

With Its Wall of Honor, Red Wing Is Exhibiting Worn-Out Boots and the ‘Epic Stories’ Behind Them – Adweek

AdweekWith Its Wall of Honor, Red Wing Is Exhibiting Worn-Out Boots and the 'Epic Stories' Behind ThemAdweekLike any marketing chief for a major brand, Dave Schneider gets a lot of feedback from customers. But shortly after taking his job as CMO at the venerable Red Wing shoe company three years ago, Schneider noticed that many of those customers had more …

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With Its Wall of Honor, Red Wing Is Exhibiting Worn-Out Boots and the ‘Epic Stories’ Behind Them – Adweek