Brands have no idea how to deal with being caught in a political firestorm – Mashable

MashableBrands have no idea how to deal with being caught in a political firestormMashablePapa John's chief marketing officer Brandon Rhoten said the company decided to send the tweet because he claims its stance was being misrepresented in the media. "When it became obvious that our position wasn't clear we decided we needed to act," …and more »

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Brands have no idea how to deal with being caught in a political firestorm – Mashable

Survey finds CMOs face budget cuts amidst demand for results – CIO New Zealand

CIO New ZealandSurvey finds CMOs face budget cuts amidst demand for resultsCIO New Zealand"While the descent is not yet steep, it still poses difficult questions for chief marketing officers," says Ewan McIntyre, research director at Gartner. "Previous budget increases have come with weighty expectations, some of which have yet to be met …and more »

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Survey finds CMOs face budget cuts amidst demand for results – CIO New Zealand

Brexit, North Korea and US hurricanes dampen corporate marketing budgets – Gears Of Biz

Gears Of BizBrexit, North Korea and US hurricanes dampen corporate marketing budgetsGears Of BizGrowth in corporate marketing budgets has stalled after continued increases over recent years, according to fresh industry research. A study by global research and analysis firm Gartner found that marketing budgets hit a plateau in 2017 after three …

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Brexit, North Korea and US hurricanes dampen corporate marketing budgets – Gears Of Biz

How America’s top marketers are leading business transformation – The Drum

How America's top marketers are leading business transformationThe DrumThe business challenges that marketers face today are immense. Technology has, in a very short amount of time, democratized marketing. A company's ethos, identity, and story is no longer created in a backroom of a corporate office or in a tower on …

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How America’s top marketers are leading business transformation – The Drum

Copenhagen’s population becomes ‘younger and richer’ – Financial Times

Financial TimesCopenhagen's population becomes 'younger and richer'Financial TimesResidents are becoming “younger and younger and richer and richer”, says Adam Schnack of the eponymous estate agency. And the property market? “It's quite hot,” says Torben Hald, chief executive at Danbolig estate agent. “Wild” might be more accurate.

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Copenhagen’s population becomes ‘younger and richer’ – Financial Times

State of the art methods for measuring mobile and digital marketing – Marketing Land

State of the art methods for measuring mobile and digital marketingMarketing LandAs someone who's grown up in the world of digital marketing, I've kept my eye on the evolution of mobile and digital metrics and how they impact business. But as the complexities of measuring and modeling marketing activities increase, it's critically …

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State of the art methods for measuring mobile and digital marketing – Marketing Land