NewsCred Unveils The Content Marketing Maturity Index – Mobile Marketing Watch

Mobile Marketing WatchNewsCred Unveils The Content Marketing Maturity IndexMobile Marketing WatchNewsCred, a global powerhouse in enterprise content marketing, has just announced the launch of The Content Marketing Maturity Index (CMMI) to help brands assess their content marketing and improve strategy. “Following a brief 14 question assessment, …

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NewsCred Unveils The Content Marketing Maturity Index – Mobile Marketing Watch

Marketo’s own marketing team feels the heat after company forgets … – The Drum

The DrumMarketo's own marketing team feels the heat after company forgets …The DrumMarketo's marketing team has spent the last few hours in 'crisis comms mode' after it emerged that it has forgotten to renew its web domain, sparking a social …and more »

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Marketo’s own marketing team feels the heat after company forgets … – The Drum

Improved Social Media Metrics Boost the Value of Influencer … – Adweek

AdweekImproved Social Media Metrics Boost the Value of Influencer …AdweekContent. Content marketing. Influencers. Influencer marketing. In today's advertising world, it's all about content and influencers. …

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Improved Social Media Metrics Boost the Value of Influencer … – Adweek

Pitney Bowes partners with NMPi to deliver cross-border marketing solutions for global retailers – The Drum

The DrumPitney Bowes partners with NMPi to deliver cross-border marketing solutions for global retailersThe DrumGlobal technology company Pitney Bowes Inc. has announced a strategic relationship with digital marketing agency NMPi. The new alliance aims to enhance Pitney Bowes' e-commerce offering with consumer marketing solutions, including international …

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Pitney Bowes partners with NMPi to deliver cross-border marketing solutions for global retailers – The Drum

Mar Tech Is the Latest Buzzword for Brands and Agencies, but What Does It Actually Mean? – Adweek

AdweekMar Tech Is the Latest Buzzword for Brands and Agencies, but What Does It Actually Mean?AdweekNot too long ago, ad tech was the darling of the digerati. But while programmatic trends like header bidding continue to gain footing, it's marketing technology—or mar tech—that's become the hottest buzzword for brands and agencies alike. Capital …

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Mar Tech Is the Latest Buzzword for Brands and Agencies, but What Does It Actually Mean? – Adweek

Why Brands Should Shift Their Focus From Data to Identity – Adweek

AdweekWhy Brands Should Shift Their Focus From Data to IdentityAdweekWith so much focus on programmatic, myopic targeting and short-term goals, marketers have not reaped the true rewards of data-driven marketing. Indeed, the ANA has highlighted the significant challenges facing the industry from driving growth and …

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Why Brands Should Shift Their Focus From Data to Identity – Adweek