Marketing to Millennial Parents: Digital Natives Are All Grown Up and Disrupting the Parenthood Economy – Adweek

AdweekMarketing to Millennial Parents: Digital Natives Are All Grown Up and Disrupting the Parenthood EconomyAdweekHours after I gave birth at NewYork-Presbyterian Hospital, the nurses wheeled my baby boy and a stash of Pampers Swaddlers diapers into my room. Later, when nursing didn't go perfectly, they stocked me with Enfamil formula and Medela pump parts.

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Marketing to Millennial Parents: Digital Natives Are All Grown Up and Disrupting the Parenthood Economy – Adweek

4 deceptive Google Analytics metrics that fool retail marketers – Marketing Land

Marketing Land4 deceptive Google Analytics metrics that fool retail marketersMarketing LandSome can stand alone on their own, giving you valuable insights into business performance at a glance. We call these metrics Key Performance Indicators (KPIs), and depend on these metrics to guide our marketing efforts, especially as we head into the …

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4 deceptive Google Analytics metrics that fool retail marketers – Marketing Land

How to be more creative: advice on audience building, content marketing and localised video – The Drum

The DrumHow to be more creative: advice on audience building, content marketing and localised videoThe DrumWPP's boss Sir Martin Sorrell once said, “the definition of creativity needs to change” but how? At YouTube's Space in London, video content producer WatchMojo, in association with The Drum, gathered inspirational speakers from various companies to …and more »

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How to be more creative: advice on audience building, content marketing and localised video – The Drum

How to be more creative: advice on audience building, content … – The Drum

The DrumHow to be more creative: advice on audience building, content …The DrumWPP's boss Sir Martin Sorrell once said, “the definition of creativity needs to change” but how? At YouTube's Space in London, video content producer …and more »

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How to be more creative: advice on audience building, content … – The Drum

This Is How to Be A Leader In Name Only – Business 2 Community

Business 2 CommunityThis Is How to Be A Leader In Name OnlyBusiness 2 CommunityAnd yet a surprising number of executives function as leaders in name only, neither understanding nor caring about what inspires employees to be creative, diligent, or do their best work. If you'd like to lead in name only, here are some tips you can …

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This Is How to Be A Leader In Name Only – Business 2 Community

Advertising agencies squeezed by tech giants – Financial Times – Financial Times

Financial TimesAdvertising agencies squeezed by tech giants – Financial TimesFinancial TimesAt this year's annual advertising festival in Cannes, even the children's merry-go-round is feeling the competition from the leading tech companies.and more »

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Advertising agencies squeezed by tech giants – Financial Times – Financial Times