UK agencies name ‘branded content’ the number one marketing technique for retailers this Christmas – The Drum

The DrumUK agencies name 'branded content' the number one marketing technique for retailers this ChristmasThe DrumA survey carried out by the Recommended Agencies Register (RAR) has revealed that UK agencies believe 'branded content' should be the top marketing priority of retail brands targeting Christmas shoppers this year. The sample, drawn from RAR's …

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UK agencies name ‘branded content’ the number one marketing technique for retailers this Christmas – The Drum

Amazon Prime Day: Amazon’s not-so-secret plan to rule the retail world – Mashable

MashableAmazon Prime Day: Amazon's not-so-secret plan to rule the retail worldMashableWith Amazon's aggressive marketing push and all the attention media (yes, including Mashable) is paying, this year will be even bigger. But the hidden impact will be the million or more new Amazon Prime customers all lining up to buy everything from …and more »

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Amazon Prime Day: Amazon’s not-so-secret plan to rule the retail world – Mashable

How Far in Advance You Need to Plan Your Marketing for Christmas – Forbes

ForbesHow Far in Advance You Need to Plan Your Marketing for ChristmasForbesThe National Retail Federation (NRF) reports that, “each year about 40 percent of consumers begin their holiday shopping before Halloween.” That has some brick-and-mortar retailers filling their shelves as early as September, which may lead to many …and more »

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How Far in Advance You Need to Plan Your Marketing for Christmas – Forbes

Ancestry CMO Vineet Mehra on culture, connectedness and activism marketing – The Drum

The DrumAncestry CMO Vineet Mehra on culture, connectedness and activism marketingThe DrumAncestry's marketing team, including chief marketing officer Vineet Mehra – who joined in January – seeks to “build a team of agency partners that work together as a single cross-platform machine, developing beautiful and emotionally engaging …

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Ancestry CMO Vineet Mehra on culture, connectedness and activism marketing – The Drum

Google Home wants to be your assistant, heating the rivalry with Amazon Echo and soon, Apple – BurlingtonFreePress.com

BurlingtonFreePress.comGoogle Home wants to be your assistant, heating the rivalry with Amazon Echo and soon, AppleBurlingtonFreePress.comThe Echo was marketed as a speaker but people quickly figured out what it was really good for, says Forrester Research analyst James McQuivey. "You have an assistant who can help you get things …. Lee Ann Moyer, a 37-year-old marketing professional …and more »

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Google Home wants to be your assistant, heating the rivalry with Amazon Echo and soon, Apple – BurlingtonFreePress.com

Google Home wants to be your assistant, heating up the rivalry with Amazon Echo and soon, Apple – BurlingtonFreePress.com

BurlingtonFreePress.comGoogle Home wants to be your assistant, heating up the rivalry with Amazon Echo and soon, AppleBurlingtonFreePress.comThe Echo was marketed as a speaker but people quickly figured out what it was really good for, says Forrester Research analyst James McQuivey. "You have an assistant who can help you get things …. Lee Ann Moyer, a 37-year-old marketing professional …and more »

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Google Home wants to be your assistant, heating up the rivalry with Amazon Echo and soon, Apple – BurlingtonFreePress.com