The four things you should be doing to strengthen your content marketing strategy – The Drum

The DrumThe four things you should be doing to strengthen your content marketing strategyThe DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …

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The four things you should be doing to strengthen your content marketing strategy – The Drum

Aston Martin junks the heritage of James Bond at its peril – Financial Times

Financial TimesAston Martin junks the heritage of James Bond at its perilFinancial TimesShe made the production and marketing of the coat consistent in every market. She developed a sales and advertising strategy around the heritage of the coat. And she persuaded salespeople that selling one coat was worth more in commission than 10 polo …

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Aston Martin junks the heritage of James Bond at its peril – Financial Times