5 ways inclusive marketing can benefit your business feat. Nigel Barker – Mashable

5 ways inclusive marketing can benefit your business feat. Nigel BarkerMashableOn the other side of the coin, not all brands utilize inclusive marketing correctly. There have been a handful of brands over the past several months who have tried to take a stab at inclusive marketing, but to their dismay, their message was not …

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5 ways inclusive marketing can benefit your business feat. Nigel Barker – Mashable

What is content intelligence? – Information Management

What is content intelligence?Information ManagementIt's also driving a fast-growing group of bespoke vendors, who are applying it in many different use cases (like all those mentioned above). (About the author: Ryan Skinner is a senior analyst at Forrester Research serving B2B marketing professionals.

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What is content intelligence? – Information Management

Opinion What is content intelligence? – Information Management

Opinion What is content intelligence?Information ManagementIt's also driving a fast-growing group of bespoke vendors, who are applying it in many different use cases (like all those mentioned above). (About the author: Ryan Skinner is a senior analyst at Forrester Research serving B2B marketing professionals.

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Opinion What is content intelligence? – Information Management

Sales and marketing: 4-point plan to partnership – ITProPortal

ITProPortalSales and marketing: 4-point plan to partnershipITProPortalFurther, there's not a lot of point coming up with a smart new marketing approach if it's simply dumped onto sales teams that don't know how to use it. We can see evidence of this disconnect in Forrester Research that showed that executive buyers felt …

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Sales and marketing: 4-point plan to partnership – ITProPortal

Marketers supercede IT managers in calling the shots on software purchases – The Drum

The DrumMarketers supercede IT managers in calling the shots on software purchasesThe DrumMarketers have leapfrogged IT managers in importance when it comes to the purchase of new marketing software, with 66 per cent of marketing managers now in the 'driving seat' when it comes to such decisions. According to digital transformation business …

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Marketers supercede IT managers in calling the shots on software purchases – The Drum