Bad advice for business owners can prove costly – Financial Times

Financial TimesBad advice for business owners can prove costlyFinancial TimesForty-four per cent of companies surveyed blamed information technology consultants, followed by specialists in management (34 per cent), marketing (32 per cent), property (23 per cent) and communications (16 per cent). Accountants came sixth at 9 per …

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Bad advice for business owners can prove costly – Financial Times

Is your brand only using half a brain? – The Drum

Is your brand only using half a brain?The DrumBut data doesn't have to be an after-the-fact, operational-only, or logical add-on to the marketing function. Great use of data can be inspiring and, and when used well, can power creative campaigns or even an understanding of your brand and audience …

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Is your brand only using half a brain? – The Drum

How a Nashville Email Marketing Company Bootstrapped to $20 Million in Revenue in a Crowded Industry – Forbes

How a Nashville Email Marketing Company Bootstrapped to $20 Million in Revenue in a Crowded IndustryForbesWhile working at his third job out of college, Clint Smith witnessed firsthand how startups dependent on investor funding can suffer when financial markets take a turn for the worse. The company eventually pulled through its rough spot, but the …

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How a Nashville Email Marketing Company Bootstrapped to $20 Million in Revenue in a Crowded Industry – Forbes

A smarter approach to ‘back to school’ marketing – Marketing Land

Marketing LandA smarter approach to 'back to school' marketingMarketing LandLikewise, if marketers define their Back to College (BTC) consumer target as the traditional student, they ignore the range of students that leave millions of dollars behind. “Students” today are not only 18 to 21 years old. There are many other age …

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A smarter approach to ‘back to school’ marketing – Marketing Land

Delaware College of Art and Design is hosting a free bootcamp in web design – Technical.ly Brooklyn

Technical.ly BrooklynDelaware College of Art and Design is hosting a free bootcamp in web designTechnical.ly BrooklynThe Delaware College of Art and Design is giving students the opportunity to learn about user experience design and front-end development, during a multi -weekend bootcamp this summer. The intensive program takes place June 2 to June 3, June 23 to …

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Delaware College of Art and Design is hosting a free bootcamp in web design – Technical.ly Brooklyn

Why personal touch still matters in the virtual tech world – Financial Times

Financial TimesWhy personal touch still matters in the virtual tech worldFinancial Times“All the staff can change jobs without changing their lifestyle, I can pop to the marketing company's office without wasting half my day, after work I can meet people for drinks, or I can go to a mixer [networking event],” Mr Shababo adds. He is …

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Why personal touch still matters in the virtual tech world – Financial Times