Personable is profitable: A case to rethink your content marketing strategy – Marketing Land

Marketing LandPersonable is profitable: A case to rethink your content marketing strategyMarketing LandIt's no secret that a well thought out content marketing strategy can boost a brand's visibility. If executed properly, it generates leads and has a positive effect on ROI. However, many businesses still struggle to utilize content effectively. Here, I …

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Personable is profitable: A case to rethink your content marketing strategy – Marketing Land

Where Pepsi went wrong with its disastrous ad, according to ad execs – Mashable

MashableWhere Pepsi went wrong with its disastrous ad, according to ad execsMashableDon't expect that to end with The Pepsi-Jenner Disaster. "It's a huge cultural shift," said Max Lenderman, founder and CEO of the ad agency School, which specializes in social good-themed marketing. "There is this inherent power to it." It hasn't …and more »

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Where Pepsi went wrong with its disastrous ad, according to ad execs – Mashable

Congress just voted to let internet providers sell your browsing history – TechCrunch

TechCrunchCongress just voted to let internet providers sell your browsing historyTechCrunchLess than a week after the Senate voted to empower internet service providers to freely share private user data with advertisers, the House has weighed in, too. Today in a 215-205 vote on Senate Joint Resolution 34 (H. Res. 230), the House voted to …and more »

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Congress just voted to let internet providers sell your browsing history – TechCrunch

‘Set the example’: Exceptional Women Out West featuring Leanne Smullen, SVP Marketing, SpotX – The Drum

The Drum'Set the example': Exceptional Women Out West featuring Leanne Smullen, SVP Marketing, SpotXThe DrumLeanne Smullen likes to be where convergence happens. As the vice president of marketing and training for Denver-based SpotX, a leading video advertising platform that sits in the middle of the convergence of traditional TV and digital video, she is …

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‘Set the example’: Exceptional Women Out West featuring Leanne Smullen, SVP Marketing, SpotX – The Drum

3 Inbound Marketing Best Practices to Steal for 2017 – mySanAntonio.com

mySanAntonio.com3 Inbound Marketing Best Practices to Steal for 2017mySanAntonio.comCompanies that excel at lead nurturing generate 50 percent more sales-ready leads at 33 percent lower cost per lead, says Forrester Research. For MedJet Assist, this means keeping in touch with leads via email marketing during the trip-planning process.and more »

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3 Inbound Marketing Best Practices to Steal for 2017 – mySanAntonio.com

Don’t just appeal to a local searcher’s wants or needs, focus on the journey – Search Engine Land

Don't just appeal to a local searcher's wants or needs, focus on the journeySearch Engine LandJessica Williams, marketing manager at Uber, spoke at the Denver Digital Summit in 2016 to share stories of how Uber is revolutionizing the ride-sharing business to better appeal to this “journey-driven” rider. Williams shared how Uber identified areas …

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Don’t just appeal to a local searcher’s wants or needs, focus on the journey – Search Engine Land