Driving Mobile Results in an Evolving Landscape – Mobile Marketing Watch

Mobile Marketing WatchDriving Mobile Results in an Evolving LandscapeMobile Marketing WatchThe following is a guest contributed post by Steven Wastie, Chief Marketing Officer at Origami Logic. Given the current landscape, it likely comes as no surprise that mobile marketing revenue has continued its explosive growth trajectory for eight …

This article is from:

Driving Mobile Results in an Evolving Landscape – Mobile Marketing Watch

Periscope By McKinsey Named in the "Where Are They Now … – RealWire (press release)

Periscope By McKinsey Named in the "Where Are They Now …RealWire (press release)New York – June 22, 2017 – Periscope® By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve …and more »

Continue at source:  

Periscope By McKinsey Named in the "Where Are They Now … – RealWire (press release)

VR’s killer app: business services – TechCrunch

TechCrunchVR's killer app: business servicesTechCrunchThe marketing and advertising segment is full of VR studios, application developers and distribution networks. Generally, they support agencies and brands to deliver immersive brand experiences for sales and marketing purposes. Outlyer Technologies …and more »

Originally posted here: 

VR’s killer app: business services – TechCrunch

Flipkart Ads sees $100 million from 3rd parties, digital products – Economic Times

Economic TimesFlipkart Ads sees $100 million from 3rd parties, digital productsEconomic TimesBENGALURU: Flipkart Ads, a division of the online marketplace, aims to be a $100-million business by the end of fiscal 2018, two years after acquiring global mobile ad network AdIQuity.The digital ad platform, which offers solutions for sellers on its …and more »

Source article:

Flipkart Ads sees $100 million from 3rd parties, digital products – Economic Times

Apple adds ad tracker blocker to desktop Safari – TechCrunch

TechCrunchApple adds ad tracker blocker to desktop SafariTechCrunch… stalking them around the Internet) vs advertising company Google's recent intent to add 'quality filters' to its Chrome browser and actively block ads that do not meet its own quality bar, thereby controlling the marketing content Chrome users are …and more »

View article – 

Apple adds ad tracker blocker to desktop Safari – TechCrunch

Meal ingredient delivery service Blue Apron is the next big consumer IPO – TechCrunch

TechCrunchMeal ingredient delivery service Blue Apron is the next big consumer IPOTechCrunchAs Blue Apron's competition heats up, its marketing costs are also going to balloon. This quarter, the company said it spent $61 million on marketing, up from $25.4 million in the first quarter last year. Last year it spent $144.1 million in marketing …and more »

From: 

Meal ingredient delivery service Blue Apron is the next big consumer IPO – TechCrunch