The connected audience: Content and creative needs for each stage of the customer journey – Marketing Land

Marketing LandThe connected audience: Content and creative needs for each stage of the customer journeyMarketing LandTo optimize marketing productivity and improve credibility, brands must further develop each aspect of their digital marketing. With a connected marketing approach, it is critical to sync the brand, audience and channels. This means making sure …

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The connected audience: Content and creative needs for each stage of the customer journey – Marketing Land

Oracle Just Expanded Its Marketing Cloud With Chatbots and New AI, Accenting a Recent Flurry of Moves – Adweek

AdweekOracle Just Expanded Its Marketing Cloud With Chatbots and New AI, Accenting a Recent Flurry of MovesAdweekLast week, it held a tony marketing conference on Park Avenue in New York, where it announced its latest ad-tech purchase, plucking up digital measurement firm Moat—which partners with Facebook, Google, Pinterest and Snapchat—for more than $850 …and more »

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Oracle Just Expanded Its Marketing Cloud With Chatbots and New AI, Accenting a Recent Flurry of Moves – Adweek

Mondelez CMO departs for MediaLink consultancy – Marketing Dive

Mondelez CMO departs for MediaLink consultancyMarketing DiveForrester Research, in a report from last year, forecast at least 30% of CMOs would be ousted in 2017 stemming from a failure to achieve proper digital transformation for their businesses. Separate findings from the consultancy Spencer Stuart noted …and more »

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Mondelez CMO departs for MediaLink consultancy – Marketing Dive

Mondelez CMO departs for MediaLink consultancy | Marketing Dive – Marketing Dive

Mondelez CMO departs for MediaLink consultancy | Marketing DiveMarketing DiveDana Anderson has been named CMO of media consultancy MediaLink, according to a joint company news release with Ascential, which recently acquired the …and more »

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Mondelez CMO departs for MediaLink consultancy | Marketing Dive – Marketing Dive

Fishbat Shares 4 Digital Marketing Tactics for Combating Negative Reviews on Social Media – Mobile Marketing Watch

Mobile Marketing WatchFishbat Shares 4 Digital Marketing Tactics for Combating Negative Reviews on Social MediaMobile Marketing WatchFishbat, a leading Internet marketing company, recently shared with MMW four tactics for combating negative reviews on social media platforms. According to the company, every business encounters a bad review from time to time, whether warranted or not.and more »

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Fishbat Shares 4 Digital Marketing Tactics for Combating Negative Reviews on Social Media – Mobile Marketing Watch

Artificial intelligence for retailers – Independent Online

Independent OnlineArtificial intelligence for retailersIndependent OnlineWashington – Artificial intelligence being touted as a tool for addressing some of humanity's most pressing problems.This includes climate change and cancer, but starting this week you can put it to work for something a little more prosaic, ordering a …

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Artificial intelligence for retailers – Independent Online