How Can You Make the Most Out of Your Digital Marketing Plan in 2018? – Hospitality Net

How Can You Make the Most Out of Your Digital Marketing Plan in 2018?Hospitality NetForrester Research has estimated that by 2021, businesses will spend nearly $120 Billion on digital marketing; including website, search, display advertising, online video, email marketing and more. In order to optimize spend and stay ahead of the …

Read this article:  

How Can You Make the Most Out of Your Digital Marketing Plan in 2018? – Hospitality Net

How brands are using empathy to enhance marketing – Econsultancy (blog)

Econsultancy (blog)How brands are using empathy to enhance marketingEconsultancy (blog)Now, 'empathy' seems to be the buzzword of the moment, with many brands aiming to create meaningful content that truly resonates with consumers. So, what does empathy in marketing look like? And what makes it so effective? Here's an explanation along …

Source article: 

How brands are using empathy to enhance marketing – Econsultancy (blog)

Retail CMOs to Invest Record Sum in AI This Year – Mobile Marketing Watch

Mobile Marketing WatchRetail CMOs to Invest Record Sum in AI This YearMobile Marketing WatchThe report, a survey of more than 100 marketing leaders including CMOs from prominent retail brands headquartered in the U.S. and U.K., explores plans and priorities for marketing investment this year. The findings indicate that 86% of retail marketing …

Link:

Retail CMOs to Invest Record Sum in AI This Year – Mobile Marketing Watch

AI improves marketing results by instantly adapting to changes in people’s behavior – The Drum

The DrumAI improves marketing results by instantly adapting to changes in people's behaviorThe DrumMarketing relevance requires an understanding of how people behave, what motivates them and what they expect from you. Each of these is in a constant state of flux. Adapting to these changes is especially hard, considering the staggering amount of big …

Original post: 

AI improves marketing results by instantly adapting to changes in people’s behavior – The Drum

These 4 CMOs Are Transforming Marketing in a Multichannel World – Adweek

AdweekThese 4 CMOs Are Transforming Marketing in a Multichannel WorldAdweek“The chief marketer has always needed to be the individual responsible for driving the marketing in an enterprise and thinking about it in terms of cohabitating with your consumer, but today's cohabitation occurs more in the digital ecosystem than ever …

More here:

These 4 CMOs Are Transforming Marketing in a Multichannel World – Adweek

New White Paper Outlines Mobile Marketing Trends Companies ‘Need to Be Aware Of’ – Mobile Marketing Watch

Mobile Marketing WatchNew White Paper Outlines Mobile Marketing Trends Companies 'Need to Be Aware Of'Mobile Marketing WatchWhen it comes to mobile marketing trends, they're changing all the time. And it's incumbent upon companies in the space to stay on top of what's hot and what's not. To assist in that endless enterprise, Blue Fountain Media, a leading NYC-based digital …

Link:  

New White Paper Outlines Mobile Marketing Trends Companies ‘Need to Be Aware Of’ – Mobile Marketing Watch