Forrester: Consumers are adept at avoiding ads – Marketing Dive

Forrester: Consumers are adept at avoiding adsMarketing Dive… ad blocking software no matter how they feel about ads and seeking alternative information sources when researching purchases, according to a Forrester Research report titled “How To Advertise To Consumers Who Hate Ads” made available to Marketing …

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Forrester: Consumers are adept at avoiding ads – Marketing Dive

How Fake News Has Changed the Way Brands Approach Conversations With Consumers – Adweek

AdweekHow Fake News Has Changed the Way Brands Approach Conversations With ConsumersAdweekFor Denise Karkos, CMO, TD Ameritrade, the era of fake news and mistrust in media and brands has a sliver lining of sorts because marketing is increasingly going back to grassroots efforts that key-in on the sharing and trust economy. “Everyone is …

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How Fake News Has Changed the Way Brands Approach Conversations With Consumers – Adweek

How Far in Advance You Need to Plan Your Marketing for Christmas – Forbes

ForbesHow Far in Advance You Need to Plan Your Marketing for ChristmasForbesThe National Retail Federation (NRF) reports that, “each year about 40 percent of consumers begin their holiday shopping before Halloween.” That has some brick-and-mortar retailers filling their shelves as early as September, which may lead to many …and more »

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How Far in Advance You Need to Plan Your Marketing for Christmas – Forbes

Apple Pay Comes to Leading Restaurant Loyalty Program – Mobile … – Mobile Marketing Watch

Mobile Marketing WatchApple Pay Comes to Leading Restaurant Loyalty Program – Mobile …Mobile Marketing WatchAhead of the weekend, MMW learned that Punchh — a cloud-based technology platform that builds engagement, loyalty and customized experiences in the …and more »

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Apple Pay Comes to Leading Restaurant Loyalty Program – Mobile … – Mobile Marketing Watch

Three Essential Solutions for Your E-Commerce Marketing Stack – MarketingProfs.com (subscription)

MarketingProfs.com (subscription)Three Essential Solutions for Your E-Commerce Marketing StackMarketingProfs.com (subscription)In fact, Forrester Research estimates, 87% of consumers abandon carts, resulting in $18 billion in lost revenue annually. Further, a Bronto study of 1,000 shoppers found that 73% of online consumers use the shopping cart to store items to buy later …

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Three Essential Solutions for Your E-Commerce Marketing Stack – MarketingProfs.com (subscription)

Top Strategies To Personalize Your Email Campaigns – Business 2 Community

Top Strategies To Personalize Your Email CampaignsBusiness 2 Community“Trigger-based email marketing campaigns can generate 4x more revenue and 18x greater profits,” according to Forrester Research. And according to the Direct Marketing Association, “Trigger-based email campaigns can be responsible for 20% or more of …

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Top Strategies To Personalize Your Email Campaigns – Business 2 Community