64% of marketers believe it’s their role to collect – but not analyze – data, report suggests – The Drum

The Drum64% of marketers believe it's their role to collect – but not analyze – data, report suggestsThe DrumNearly two-thirds (64%) of UK and US marketers agree it's their role to collect customer data, but not actually analyze it on a daily basis, and a recent report by BlueVenn indicates a vacuum exists between the need for data analysis and the burden of …and more »

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64% of marketers believe it’s their role to collect – but not analyze – data, report suggests – The Drum

64% of marketers believe it’s their role to collect – but not analyze … – The Drum

The Drum64% of marketers believe it's their role to collect – but not analyze …The DrumNearly two-thirds (64%) of UK and US marketers agree it's their role to collect customer data, but not actually analyze it on a daily basis, and a recent report by …and more »

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64% of marketers believe it’s their role to collect – but not analyze … – The Drum

Improvements Seen for Brands Transitioning Loyalty Programs To Mobile – Mobile Marketing Watch

Mobile Marketing WatchImprovements Seen for Brands Transitioning Loyalty Programs To MobileMobile Marketing WatchThat includes loyalty programs — programs that have never before be as successful as they are today, thanks to the ubiquity of and unwavering consumer dependence upon mobile technologies. 3Cinteractive, a leading provider of mobile marketing services, …and more »

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Improvements Seen for Brands Transitioning Loyalty Programs To Mobile – Mobile Marketing Watch

Improvements Seen for Brands Transitioning Loyalty Programs To … – Mobile Marketing Watch

Mobile Marketing WatchImprovements Seen for Brands Transitioning Loyalty Programs To …Mobile Marketing WatchEverything is going mobile. That includes loyalty programs — programs that have never before be as successful as they are today, thanks to the ubiquity of and …and more »

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Improvements Seen for Brands Transitioning Loyalty Programs To … – Mobile Marketing Watch

Forrester: Virtual reality isn’t ready for marketing yet – Enterprise Innovation

Enterprise InnovationForrester: Virtual reality isn't ready for marketing yetEnterprise InnovationFor all the talk about virtual reality and how it can change the face of marketing, a new report from Forrester Research concluded that using virtual reality (VR) simply isn't suited for marketing. The reason? Consumers aren't ready for it – yet …

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Forrester: Virtual reality isn’t ready for marketing yet – Enterprise Innovation

eMarketer Explains Why Why Consumers Get Email Fatigue – Mobile Marketing Watch

Mobile Marketing WatcheMarketer Explains Why Why Consumers Get Email FatigueMobile Marketing WatchEmail marketing still works, but it only seems to work when it's not abused. That's the key takeaway in a new report from eMarketer. As to be expected, research shows that internet users are the most likely to unsubscribe from email lists because they get.

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eMarketer Explains Why Why Consumers Get Email Fatigue – Mobile Marketing Watch