CMO Today: Marketers Seize More Control; Web Firms Buoy Ad Spending; Apple’s $1 Billion Content Budget – Wall Street Journal (subscription)

Wall Street Journal (subscription)CMO Today: Marketers Seize More Control; Web Firms Buoy Ad Spending; Apple's $1 Billion Content BudgetWall Street Journal (subscription)What exactly does 12-year-old web culture site Mashable have in store? Bloomberg reported that the company hired bankers to explore strategic options including a sale. Mashable confirmed it hired a bank months ago (LionTree Advisors) to seek more …

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CMO Today: Marketers Seize More Control; Web Firms Buoy Ad Spending; Apple’s $1 Billion Content Budget – Wall Street Journal (subscription)

OP-ED: Wearable Technology Can Enhance Long Term Patient Care – Mobile Marketing Watch

Mobile Marketing WatchOP-ED: Wearable Technology Can Enhance Long Term Patient CareMobile Marketing WatchThe following is a guest contributed post from Chris Holbert, CEO of SecuraTrac. Wearable technologies have been widely adopted by consumers to measure and track aspects of health. Bracelets can track steps and calorie burn, clothing can measure heart …

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OP-ED: Wearable Technology Can Enhance Long Term Patient Care – Mobile Marketing Watch

How to download the iOS 11 public beta right now – Mashable

MashableHow to download the iOS 11 public beta right nowMashable… Share Tweet on Twitter Share Share. What's This? Phil Schiller, Apple's senior vice president of worldwide marketing, speaks during the Apple Worldwide Developers Conference in San Jose, California on June 5.

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How to download the iOS 11 public beta right now – Mashable

How to get Apple’s iOS 11 public beta – Mashable

MashableHow to get Apple's iOS 11 public betaMashable… Share Tweet on Twitter Share Share. What's This? Phil Schiller, Apple's senior vice president of worldwide marketing, speaks during the Apple Worldwide Developers Conference in San Jose, California on June 5.

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How to get Apple’s iOS 11 public beta – Mashable

Facebook puts more control in advertisers’ hands – Marketing Dive

Facebook puts more control in advertisers' handsMarketing DiveThe new tools for advertisers should help in whitelisting and blacklisting efforts — a standing gap for many in the industry, per Forrester Research — and the expanded relationship with Integral Ad Science shows that Facebook continues to be more …and more »

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Facebook puts more control in advertisers’ hands – Marketing Dive

Facebook puts more control in advertisers’ hands | Marketing Dive – Marketing Dive

Facebook puts more control in advertisers' hands | Marketing DiveMarketing DiveFacebook is implementing changes to Audience Network, Instant Articles and in-stream ads that will give advertisers more control over where their ads appear, …and more »

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Facebook puts more control in advertisers’ hands | Marketing Dive – Marketing Dive