The holidays hinge on your marketing ecosystem – Marketing Land

Marketing LandThe holidays hinge on your marketing ecosystemMarketing LandThe most challenging aspect of marketing during the holidays is cutting through the noise. Yet with loyalty, retailers gain a direct line of access to their members. Whether it's email, SMS, push notifications, direct mail or through a portal …

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The holidays hinge on your marketing ecosystem – Marketing Land

Simpli.fi Rolls Out Geo-Conversion Lift Dashboard – Mobile Marketing Watch

Mobile Marketing WatchSimpli.fi Rolls Out Geo-Conversion Lift DashboardMobile Marketing WatchSimpli.fi, a programmatic advertising platform, has launched Geo-Conversion Lift, an upgrade to the company's already industry-leading Geo-Fencing with Conversion Zones solutions. With Geo-Conversion Lift, we're told that advertisers gain understanding …

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Simpli.fi Rolls Out Geo-Conversion Lift Dashboard – Mobile Marketing Watch

6 tips for using location information to boost conversion – Search Engine Land

Search Engine Land6 tips for using location information to boost conversionSearch Engine LandGiven the importance of location to converting local search results into purchases, below are six tips for using location information to boost your local search marketing. If you're interested in how to use location data for targeting, check out this …

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6 tips for using location information to boost conversion – Search Engine Land

How soft calls to action will save your B2B campaigns – Marketing Land

Marketing LandHow soft calls to action will save your B2B campaignsMarketing LandMarketing is, too. As a B2B marketer, you need to have drip campaigns and other things in place from your soft calls to action so that you can eventually turn a lead into an opportunity when the timing is right. Here are three actionable ways you can …

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How soft calls to action will save your B2B campaigns – Marketing Land

Put your value proposition to the test – Marketing Land

Marketing LandPut your value proposition to the testMarketing LandThis technique is used in a knee-jerk way, but it has roots in direct mail marketing. Direct marketer Frank Johnson was able to increase response rates by adding a box at the top of a mailer — now called the Johnson Box — that stated summarized …

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Put your value proposition to the test – Marketing Land

Breaking down silos in e-commerce retail – Search Engine Land

Search Engine LandBreaking down silos in e-commerce retailSearch Engine LandI believe that in order to create a truly optimized marketing process, retailers need to integrate their product advertising efforts with inventory management and price competitiveness. Let’s look at what can be achieved by breaking down these …

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Breaking down silos in e-commerce retail – Search Engine Land