B2B marketers must begin thinking of influencers as being outside of the C-suite – The Drum

The DrumB2B marketers must begin thinking of influencers as being outside of the C-suiteThe DrumAs B2B marketing professionals continue to see a growing difference between market researchers and those that are the in-demand marketing personas that organizations are trying to acquire, it would behoove B2B marketers to gain a deeper insight into …and more »

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B2B marketers must begin thinking of influencers as being outside of the C-suite – The Drum

The odd case of a Vietnamese skin clinic’s run-in with ‘Resident Evil’ – Mashable

MashableThe odd case of a Vietnamese skin clinic's run-in with 'Resident Evil'MashableIf skincare is your specialty, associating your brand with desiccated human flesh is probably unwise. It's a good thing all this fuss over Medcare Skin Centre is probably fake news. Isn't it? I'll tell you, friends: I've spent the better part of the …and more »

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The odd case of a Vietnamese skin clinic’s run-in with ‘Resident Evil’ – Mashable

First Look: Smart Parking Vendors Recognized as IDC Innovators – Mobile Marketing Watch

Mobile Marketing WatchFirst Look: Smart Parking Vendors Recognized as IDC InnovatorsMobile Marketing WatchAhead of the weekend, International Data Corporation published an IDC Innovators report recognizing four innovative smart parking vendors with revenue under $100 million. And the spotlight is truly shining globally in this instance. The four vendors …

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First Look: Smart Parking Vendors Recognized as IDC Innovators – Mobile Marketing Watch

IDC: Smartphone Shipment Volume Expected to Recover – Mobile Marketing Watch

Mobile Marketing WatchIDC: Smartphone Shipment Volume Expected to RecoverMobile Marketing WatchAccording to a new forecast from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, worldwide smartphone shipments are expected to rebound slightly in 2017 with expected growth of 3.0% over the previous year. Last year …and more »

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IDC: Smartphone Shipment Volume Expected to Recover – Mobile Marketing Watch

MassMutual Names Aaron Miller Head of Strategy & Corporate Development – Yahoo Finance

MassMutual Names Aaron Miller Head of Strategy & Corporate DevelopmentYahoo FinanceSPRINGFIELD, Mass., April 18, 2017 /PRNewswire/ — Strengthening its business strategy and development expertise, Massachusetts Mutual Life Insurance Company (MassMutual) today named Aaron Miller Head of Strategy & Corporate Development. Miller reports …and more »

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MassMutual Names Aaron Miller Head of Strategy & Corporate Development – Yahoo Finance

Global Cloud IT Infrastructure Spend Continues to Balloon – Mobile Marketing Watch

Mobile Marketing WatchGlobal Cloud IT Infrastructure Spend Continues to BalloonMobile Marketing Watch“Growth slowed to single digits in 2016 in the cloud IT infrastructure market as hyperscale cloud datacenter growth continued its pause,” said Kuba Stolarski, research director for Computing Platforms at IDC. “Network upgrades continue to be the focus …and more »

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Global Cloud IT Infrastructure Spend Continues to Balloon – Mobile Marketing Watch