What’s next for the agency model? – Econsultancy (blog)

What's next for the agency model?Econsultancy (blog)Many people believe advertising and marketing agencies are on their way to becoming relics of the past, doomed to the same fate that befell travel agencies after massive adoption of self-service booking sites. But the truth is the promise of the agency …

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What’s next for the agency model? – Econsultancy (blog)

Dolmio cuts the strings of its puppet mascots for a more grounded marketing strategy – The Drum

The DrumDolmio cuts the strings of its puppet mascots for a more grounded marketing strategyThe DrumClarence Mak, global chief marketing and customer officer of Mars Food, said: “This campaign stems from what we know about families – sometimes dinnertime can be the most stressful part of the day. We wanted to show the power of our brand – a delicious …and more »

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Dolmio cuts the strings of its puppet mascots for a more grounded marketing strategy – The Drum

Dolmio cuts the strings of its puppet mascots for a more grounded … – The Drum

The DrumDolmio cuts the strings of its puppet mascots for a more grounded …The DrumMars-owned Italian sauce brand Dolmio is moving away from its long-standing puppet mascots to embrace a more realistic approach starring actor Dominic …and more »

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Dolmio cuts the strings of its puppet mascots for a more grounded … – The Drum

Are marketers underestimating the fraud threat to influencer marketing? – Econsultancy (blog)

Are marketers underestimating the fraud threat to influencer marketing?Econsultancy (blog)Brands and advertisers eager to reach audiences on popular social media channels and seeking quick entry into the influencer marketing space, are turning to platforms, automation and micro-influencers in hopes of making the media buying process more …and more »

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Are marketers underestimating the fraud threat to influencer marketing? – Econsultancy (blog)

Brierley+Partners Named A Leader by Independent Research Firm in… – Virtual-Strategy Magazine

Brierley+Partners Named A Leader by Independent Research Firm in…Virtual-Strategy MagazineThis week, "The Forrester Wave™: Customer Loyalty Solutions, Q3 2017" by Forrester Research, Inc. named Brierley+Partners as a Leader. Forrester states, “Brierley+Partners focuses on delivering … Of particular significance, Brierley earned the …and more »

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Brierley+Partners Named A Leader by Independent Research Firm in… – Virtual-Strategy Magazine

Disclosure and transparency: The agency/client relationship twins – Search Engine Land

Disclosure and transparency: The agency/client relationship twinsSearch Engine LandWhen we structure our marketing campaigns, either alone or as a well-oiled team, the last thing we want is for someone to come along and tell us how to do it better. We have our reasons. We are experienced marketers. And, let's be honest here, the …

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Disclosure and transparency: The agency/client relationship twins – Search Engine Land