When content marketing turns smart: tips on how data can help creativity – The Drum

The DrumWhen content marketing turns smart: tips on how data can help creativityThe DrumMarketing automation has given our industry a new way to leverage insights so that we can continually personalize content, making it more relevant and timely for people as they move along the consumer journey. The big debate today is whether or not …

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When content marketing turns smart: tips on how data can help creativity – The Drum

From Trump instability to post-modern marketing, Stein IAS director … – The Drum

The DrumFrom Trump instability to post-modern marketing, Stein IAS director …The DrumStein IAS director, Tom Stein, claims that, despite buoyant optimism within the industry, the one thing on business to business (B2B) marketers mind's right now, …and more »

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From Trump instability to post-modern marketing, Stein IAS director … – The Drum

Aurora HD Video Ads from AdColony Deliver Big Results – Mobile Marketing Watch

Mobile Marketing WatchAurora HD Video Ads from AdColony Deliver Big ResultsMobile Marketing WatchAdColony, an independent mobile advertising platform, has released the results of the first brand campaigns using Aurora HD Video, the company's latest mobile video innovation. After three separate campaigns, with three completely different creative …

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Aurora HD Video Ads from AdColony Deliver Big Results – Mobile Marketing Watch

7 Ways of Setting up a Culture of Creativity in the Workplace – Business 2 Community

Business 2 Community7 Ways of Setting up a Culture of Creativity in the WorkplaceBusiness 2 CommunityWhile all workplaces give lip service to wanting more creativity and want their staff to come up with new and better ideas, few take the time and effort required to set up and nurture a culture necessary for this to happen. While we may assume that …

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7 Ways of Setting up a Culture of Creativity in the Workplace – Business 2 Community

Marketing Budgets: Getting Your CFO To Pay For Your Creativity – Forbes

ForbesMarketing Budgets: Getting Your CFO To Pay For Your CreativityForbesMarketing and finance are entirely different disciplines, so it's no surprise that the CFO and the marketing team have an often contentious relationship. To the CFO, the marketing budget seems poorly planned and out of control; to the marketer, the …

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Marketing Budgets: Getting Your CFO To Pay For Your Creativity – Forbes

An Open Letter to Brands (and Agency Co-Conspirators) – Mobile Marketing Watch

Mobile Marketing WatchAn Open Letter to Brands (and Agency Co-Conspirators)Mobile Marketing WatchA well thought out influencer driven campaign is the combination of creativity, personality and audience – that collectively create an initial marketing advantage. You must take that advantage and then treat it just like you would an ad, scale it and …

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An Open Letter to Brands (and Agency Co-Conspirators) – Mobile Marketing Watch