Google Attribution is a free and easy way to evaluate marketing efforts – TechCrunch

TechCrunchGoogle Attribution is a free and easy way to evaluate marketing effortsTechCrunchAt Google's Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, …

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Google Attribution is a free and easy way to evaluate marketing efforts – TechCrunch

Ashish Masih to Become President and CEO of Encore Capital Group – insideARM.com

insideARM.comAshish Masih to Become President and CEO of Encore Capital GroupinsideARM.comMr. Masih joined Encore in 2009, and is responsible for internal call centers, decision science and analytics, legal collections, marketing, and all other domestic operations. Mr. Masih also oversees Encore's Asset Reconstruction Company, which is now …

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Ashish Masih to Become President and CEO of Encore Capital Group – insideARM.com

The Technological Shift in Marketing and What It Means for Your Business – AlleyWatch

AlleyWatchThe Technological Shift in Marketing and What It Means for Your BusinessAlleyWatchIf you've been in the tech or startup world for any longer than a few years, you've probably come across Marc Andreessen's 2011 Wall Street Journal essay, “Why Software is Eating the World.” It's a brilliant piece and few would argue that Andreessen's …

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The Technological Shift in Marketing and What It Means for Your Business – AlleyWatch

That ‘Ghost in the Shell’ race problem is even worse than it looks – Mashable

MashableThat 'Ghost in the Shell' race problem is even worse than it looksMashableIn recent weeks, fans even turned Ghost in the Shell's own marketing campaign against it. While Johansson isn't the only one at fault, she's the most public face of the project, and as such has been on the defensive all throughout the press tour. She …and more »

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That ‘Ghost in the Shell’ race problem is even worse than it looks – Mashable

Authers’ Note: Inverse Trump quarter – Financial Times

Financial TimesAuthers' Note: Inverse Trump quarterFinancial TimesBy far the hottest stock market of this quarter, judged by the proportionate inflows to managed funds, was Brazil, where investors are beginning to look nervous; Mexico suffered by far the worst outflows, from investors who already presumably wish they …and more »

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Authers’ Note: Inverse Trump quarter – Financial Times

Interview: Philippe Léopold-Metzger and Chabi Nouri, Piaget’s old and new CEOs – Financial Times

Financial TimesInterview: Philippe Léopold-Metzger and Chabi Nouri, Piaget's old and new CEOsFinancial TimesThe watch industry has suffered since 2014 — Swiss exports were down 10 per cent globally in 2016 alone — but the jewellery market remains relatively buoyant, having grown 7.5 per cent in its 10 biggest markets in 2016, according to Euromonitor.

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Interview: Philippe Léopold-Metzger and Chabi Nouri, Piaget’s old and new CEOs – Financial Times