Web Design Company, Lounge Lizard, Shares an Effective 7-Step UX Testing Plan – PR Newswire (press release)

Web Design Company, Lounge Lizard, Shares an Effective 7-Step UX Testing PlanPR Newswire (press release)UX is all about the customer, therefore removing assumptions and personal bias during decision making is paramount which is why testing should be an integral part of design. Today NY based web design company, Lounge Lizard, shares an Effective 7-Step …and more »

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Web Design Company, Lounge Lizard, Shares an Effective 7-Step UX Testing Plan – PR Newswire (press release)

How IT and Marketing Can Avoid Becoming History’s Next Big Rivals – Adweek

AdweekHow IT and Marketing Can Avoid Becoming History's Next Big RivalsAdweekThe same goes for marketing and IT, even though these departments struggle to see eye-to-eye at many businesses today. In particular, the migration of web content (e.g., outreach campaigns, blog programs and more) away from IT infrastructure and toward …

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How IT and Marketing Can Avoid Becoming History’s Next Big Rivals – Adweek

Why Marketers Struggle with Data-Driven Personalization – eMarketer

eMarketerWhy Marketers Struggle with Data-Driven PersonalizationeMarketerPersonalization is a key part of many marketing strategies, but it remains a very difficult task for marketers to pull off effectively. In a recent survey of 190 marketing influencers worldwide conducted by Ascend2, 63% of respondents said that data …

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Why Marketers Struggle with Data-Driven Personalization – eMarketer

Why Brands Need to Shift the Focus on Putting the Right Ad in the Right Channel – Adweek

Why Brands Need to Shift the Focus on Putting the Right Ad in the Right ChannelAdweekIt may seem obvious, but too often people get trapped looking at performance metrics of marketing channels and forget the importance of the actual advertisements—the message and creative—they are using in those channels. During the past 60 years or …

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Why Brands Need to Shift the Focus on Putting the Right Ad in the Right Channel – Adweek

InMobi Purchases an Ad-Tech Unit From Sprint to Strengthen Its Marketing Cloud – Adweek

AdweekInMobi Purchases an Ad-Tech Unit From Sprint to Strengthen Its Marketing CloudAdweekThe acquisition of Pinsight builds on InMobi's ambitions of further establishing itself in the world of mobile ad tech, by adding data management platform to the “InMobi Marketing Cloud” according to the company. “By combining network-level mobile data …and more »

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InMobi Purchases an Ad-Tech Unit From Sprint to Strengthen Its Marketing Cloud – Adweek

Gartner: Top 10 2019 tech trends you should know – Network World

Network WorldGartner: Top 10 2019 tech trends you should knowNetwork WorldORLANDO — A mashup of technologies including artificial intelligence and automation will begin to make a significant impact on businesses and IT organizations in 2019 according to Gartner's annual Top 10 Strategic Technology Trends report …The Top 10 Tech Trends to Watch in 2019Computer Business ReviewGartner's Top 10 Strategic Technology Trends for 2019PCMagGartner Identifies the Top 10 Strategic Technology Trends for 2019IT News Africaall 14 news articles »

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Gartner: Top 10 2019 tech trends you should know – Network World