Don’t worry CIOs: You still control tech spending – CIO New Zealand

CIO New ZealandDon't worry CIOs: You still control tech spendingCIO New Zealand… serve and retain customers, according to Forrester Research analyst Andrew Bartels, lead author of the report, “C-Suite Tech Purchasing Patterns." Over the past decade, CIOs have anxiously watched as leaders in marketing, sales, and HR purchase …

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Don’t worry CIOs: You still control tech spending – CIO New Zealand

How to break social media out of the backroom and into the c-suite – The Drum

The DrumHow to break social media out of the backroom and into the c-suiteThe Drum“Silos” is a bit of marketing speak you hear a lot these days. Borrowed, for some reason, from the farming storage lexicon, this term crystallises the idea of departments within a company being cut off from one another. And, despite the omnipresence of …

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How to break social media out of the backroom and into the c-suite – The Drum

5 Important Tips to Make Your Mobile Design SEO Friendly – Search Engine Journal

Search Engine Journal5 Important Tips to Make Your Mobile Design SEO FriendlySearch Engine JournalAs mobile continues its natural trend towards more users over desktop, having a mobile-first design with SEO at the forefront is imperative to success. Algorithms are constantly changing to provide a better user experience for mobile users and …and more »

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5 Important Tips to Make Your Mobile Design SEO Friendly – Search Engine Journal

Here Are 7 Intriguing Digital Marketing Stats From This Week – Adweek – Adweek

AdweekHere Are 7 Intriguing Digital Marketing Stats From This Week – AdweekAdweekInstagram seems to be a growing force in marketing, while other data points also surprised. Share. By Christopher Heine. |. …

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Here Are 7 Intriguing Digital Marketing Stats From This Week – Adweek – Adweek

10 fascinating digital marketing statistics from this week – Econsultancy (blog)

10 fascinating digital marketing statistics from this weekEconsultancy (blog)It's Friday, so that means it's time for our world famous digital marketing stats roundup. This week it includes basket abandonment, Google Shopping and SEO in the insurance industry. As always, for more delicious data make sure to download our …

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10 fascinating digital marketing statistics from this week – Econsultancy (blog)

The Era of the Empowered Consumer: Insights From the Gartner Digital Conference – Inc.com

Inc.comThe Era of the Empowered Consumer: Insights From the Gartner Digital ConferenceInc.comAnd one of the best places to learn those trends, tactics, and strategies is at marketing conferences. One of the events where there's a lot of talk about these tactics and strategies is the Gartner Digital Marketing Conference in San Diego, where …

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The Era of the Empowered Consumer: Insights From the Gartner Digital Conference – Inc.com