TV character Mr Benn returns in various guises to plug insurance – Financial Times

Financial TimesTV character Mr Benn returns in various guises to plug insuranceFinancial TimesMarketing spending is one of their biggest costs. Mr Martin says that privately owned E&L, which generates turnover of about £36m per year, has spent up to £2m on creating and developing its new brand. That includes fees to license Mr Benn from its …

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TV character Mr Benn returns in various guises to plug insurance – Financial Times

After 15 Years With Horizon Media, Jack in the Box Launches Media Agency Review – Adweek

AdweekAfter 15 Years With Horizon Media, Jack in the Box Launches Media Agency ReviewAdweekThe media review comes nearly two years after Jack in the Box parted ways with Secret Weapon Marketing, the agency which handled its creative account for over 20 years and created its iconic Jack character, following a review launched in late 2014.

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After 15 Years With Horizon Media, Jack in the Box Launches Media Agency Review – Adweek

Streaming sports startup FuboTV raises $55 million – TechCrunch

TechCrunchStreaming sports startup FuboTV raises $55 millionTechCrunchThe funding will go a long way toward helping it do that. According to CEO David Gandler, the company will be increasing its marketing spend and use the funding also to develop new products that are designed specifically for people watching sports …and more »

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Streaming sports startup FuboTV raises $55 million – TechCrunch

The Psychology Behind Effective Email Marketing – Interview With … – Business 2 Community

Business 2 CommunityThe Psychology Behind Effective Email Marketing – Interview With …Business 2 CommunityNancy Harhut is an expert when it comes to blending creativity with science to prompt a response in marketing. Nancy was named the NEDMA Direct Marketer of …and more »

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The Psychology Behind Effective Email Marketing – Interview With … – Business 2 Community

In Southeast Asia’s Digital Ad Market, Content Is King, but ROI Measures Are Lacking – eMarketer

eMarketerIn Southeast Asia's Digital Ad Market, Content Is King, but ROI Measures Are LackingeMarketerAd technology firm Innity operates offices across nine countries in Southeast Asia and Greater China. Shuba Krishnan, Innity's director of business development, spoke with eMarketer's David Green about the region's surging demand for content marketing, …

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In Southeast Asia’s Digital Ad Market, Content Is King, but ROI Measures Are Lacking – eMarketer

4 tips to maximize content marketing performance – Marketing Land

Marketing Land4 tips to maximize content marketing performanceMarketing LandRecently, the market has adapted to significant algorithmic shifts and adopted a content marketing approach to link building. This move has led brands and SEOs to create huge volumes of content, often in a silo, with the pure purpose of building links …

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4 tips to maximize content marketing performance – Marketing Land