In Southeast Asia’s Digital Ad Market, Content Is King, but ROI Measures Are Lacking – eMarketer

eMarketerIn Southeast Asia's Digital Ad Market, Content Is King, but ROI Measures Are LackingeMarketerAd technology firm Innity operates offices across nine countries in Southeast Asia and Greater China. Shuba Krishnan, Innity's director of business development, spoke with eMarketer's David Green about the region's surging demand for content marketing, …

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In Southeast Asia’s Digital Ad Market, Content Is King, but ROI Measures Are Lacking – eMarketer

4 tips to maximize content marketing performance – Marketing Land

Marketing Land4 tips to maximize content marketing performanceMarketing LandRecently, the market has adapted to significant algorithmic shifts and adopted a content marketing approach to link building. This move has led brands and SEOs to create huge volumes of content, often in a silo, with the pure purpose of building links …

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4 tips to maximize content marketing performance – Marketing Land

Marketing in Indonesia: Creating a Digital Conversation About Women’s Health – eMarketer

eMarketerMarketing in Indonesia: Creating a Digital Conversation About Women's HealtheMarketerIn the midst of Fonterra's ongoing campaign to promote its Anlene brand of bone health products, eMarketer's David Green spoke with Rohini Behl, marketing director of Fonterra Brands Indonesia, about the New Zealand-based dairy cooperative's strategy …

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Marketing in Indonesia: Creating a Digital Conversation About Women’s Health – eMarketer

Floored to Ceiling: Inside CBRE’s Tech Revolution, Led by David Eisenberg – Commercial Observer

Floored to Ceiling: Inside CBRE's Tech Revolution, Led by David EisenbergCommercial Observer“I think a lot of my friends, rather than going to Goldman Sachs or Bain or McKinsey & Company, decided to look at venture capital or look at becoming an early employee at Facebook,” he said. “That turned out not just to be the right … But Floored …

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Floored to Ceiling: Inside CBRE’s Tech Revolution, Led by David Eisenberg – Commercial Observer

[Live Webinar] Customer data: new strategies to keep it fresh and accurate – Search Engine Land

Search Engine Land[Live Webinar] Customer data: new strategies to keep it fresh and accurateSearch Engine LandJoin data experts David M. Raab and John Hurley as they describe how Radius and its clients built a network of B2B business and contact information, and how you can create a new data source with unprecedented freshness, accuracy, and coverage.and more »

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[Live Webinar] Customer data: new strategies to keep it fresh and accurate – Search Engine Land

[Live Webinar] Customer data: new strategies to keep it fresh and … – Search Engine Land

Search Engine Land[Live Webinar] Customer data: new strategies to keep it fresh and …Search Engine LandJoin data experts David M. Raab and John Hurley as they describe how Radius and its clients built a network of B2B business and contact information, and ho.and more »

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[Live Webinar] Customer data: new strategies to keep it fresh and … – Search Engine Land