Netflix to spend over $1bn on marketing in 2017 to entice subscribers with its originals – The Drum

The DrumNetflix to spend over $1bn on marketing in 2017 to entice subscribers with its originalsThe DrumThe company said during its first quarter announcement that it was going to heavily invest in the marketing behind its original shows such as House of Cards season 5 (which was subsequently delayed to a Q2 release). For the $1bn it plans to spend on …and more »

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Netflix to spend over $1bn on marketing in 2017 to entice subscribers with its originals – The Drum

Netflix to spend over $1bn on marketing in 2017 to entice … – The Drum

The DrumNetflix to spend over $1bn on marketing in 2017 to entice …The DrumTV streaming company Netflix is to heavily invest in its marketing drives in 2017 to entice subscribers in a bid to drive it past the 100m members waypoint.and more »

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Netflix to spend over $1bn on marketing in 2017 to entice … – The Drum

Marvel’s ‘The Defenders’ teaser contained more clues than we thought – Mashable

MashableMarvel's 'The Defenders' teaser contained more clues than we thoughtMashableThe first question this raises is why Rand's marketing team thought it'd make sense for an ad to link to a private social media profile, rather than, like, the company website. The second question is what this means about the future of the Meachums …and more »

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Marvel’s ‘The Defenders’ teaser contained more clues than we thought – Mashable