Global retailer Figleaves chooses Adestra as marketing technology provider to make campaigns more customer-centric – Econsultancy (press release)…

Global retailer Figleaves chooses Adestra as marketing technology provider to make campaigns more customer-centricEconsultancy (press release) (blog)Figleaves, a JD Williams and Company brand, has selected global MarTech provider, Adestra, to strengthen its data integrations and fuel its customer-centric communications as part of adopting a First-Person Marketing approach. The company is an online …

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Global retailer Figleaves chooses Adestra as marketing technology provider to make campaigns more customer-centric – Econsultancy (press release)…

A digital transformation case study: The Met Office – Econsultancy (blog)

A digital transformation case study: The Met OfficeEconsultancy (blog)Simon started in the role of head of digital marketing at the Met Office with a focus on building out the digital team and identifying ways to grow reach and further revenue. This also fell in line with the organisation's central remit – to increase …

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A digital transformation case study: The Met Office – Econsultancy (blog)

IFTTT’s powerful new initiative connects up with government data streams – TechCrunch

TechCrunchIFTTT's powerful new initiative connects up with government data streamsTechCrunch“People are hungry for public data, especially when it comes to staying on top of the news and government,” said Anne Mercogliano, IFTTT Vice President of Business Operations and Marketing. “Our IFTTT team kept seeing more and more amazing data …and more »

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IFTTT’s powerful new initiative connects up with government data streams – TechCrunch

This 31-Year-Old Has A $3B Fortune By Bringing Drug Marketing Into Your Doctor’s Office – Forbes

ForbesThis 31-Year-Old Has A $3B Fortune By Bringing Drug Marketing Into Your Doctor's OfficeForbes“Maybe this is the new substitution for the promotional items pharmaceutical companies used to give away,” says Adriane Fugh-Berman, a professor in the department of pharmacology at Georgetown University and a critic of pharma marketing. She says she …and more »

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This 31-Year-Old Has A $3B Fortune By Bringing Drug Marketing Into Your Doctor’s Office – Forbes

Marketing Yourself: 7 Tips for College Grads to Land the Job You Want – Mobile Marketing Watch

Marketing Yourself: 7 Tips for College Grads to Land the Job You WantMobile Marketing WatchThe following is a guest contributed post from Gianna Scorsone, Senior Vice President of Marketing and Sales Operations for Mondo The biggest stressor facing this year's upcoming class of college grads is the same as it always is: how to land a job …

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Marketing Yourself: 7 Tips for College Grads to Land the Job You Want – Mobile Marketing Watch