10 questions to ask when selecting marketing automation software – Search Engine Land

Search Engine Land10 questions to ask when selecting marketing automation softwareSearch Engine Land10 questions to ask when selecting marketing automation software. What are the special considerations for agencies when it comes to choosing a marketing automation solution? Digital Marketing Depot on June 23, 2017 at 6:29 pm. More. You've decided to …

Taken from:

10 questions to ask when selecting marketing automation software – Search Engine Land

Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing – Search Engine Land

Search Engine LandBaby Come Back! How to Grow Customer Revenue with People-Based Search MarketingSearch Engine LandIt's time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC …

Visit source:  

Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing – Search Engine Land

Target, Best Buy, Home Depot rank highest for mobile web experiences – Retail Dive

Target, Best Buy, Home Depot rank highest for mobile web experiencesRetail DiveBrian Smith, vice president of marketing at UserTesting, noted that both Best Buy and Home Depot have heavily invested in omnichannel efforts that require a strong mobile user experience. “We have entered what Forrester [Research] calls 'the age of the …

Source:  

Target, Best Buy, Home Depot rank highest for mobile web experiences – Retail Dive

Registration Now Open for June 14 Google Partners Connect – Mobile Marketing Watch

Registration Now Open for June 14 Google Partners ConnectMobile Marketing WatchAdditionally, we're told that in the coming months, Websites Depot will be holding further Google Partners Connect events that will focus on mobile marketing, video marketing, business-to-business strategies, and healthcare, among other topics. For any …

See original: 

Registration Now Open for June 14 Google Partners Connect – Mobile Marketing Watch

Using call and SMS data to drive new customers – Search Engine Land

Search Engine LandUsing call and SMS data to drive new customersSearch Engine LandThese trends are enabling digital marketers to extract, attribute, and integrate inbound data like never before. The results are better lead qualification, more effective budget allocation, and improved tracking of the buyer's journey across campaigns …

Taken from:

Using call and SMS data to drive new customers – Search Engine Land

Google Analytics 360 & the Move to Enterprise Analytics – Search Engine Land

Search Engine LandGoogle Analytics 360 & the Move to Enterprise AnalyticsSearch Engine LandAs a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you're using is Google Analytics. But are you really getting the most out of …

Taken from:

Google Analytics 360 & the Move to Enterprise Analytics – Search Engine Land