Are advertisements losing relevance? – Enterprise Innovation

Are advertisements losing relevance?Enterprise InnovationAds are under threat. Ad blocking, cord cutting and fragmented audiences are daily truths that CMOs face. Blaming the pervasiveness of digital is no longer valid. According to the Forrester research “How to advertise to consumers who hate ads …

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Are advertisements losing relevance? – Enterprise Innovation

Dick’s Sporting Goods lead retail shares lower – Financial Times

Financial TimesDick's Sporting Goods lead retail shares lowerFinancial TimesEdward Stack, chief executive, said the company plans to spend more on marketing to “aggressively protect” market share. Coach also warned its sales in the current fiscal year may come in below Wall Street expectations, sending shares in the the luxury …and more »

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Dick’s Sporting Goods lead retail shares lower – Financial Times

Narrativ helps publishers make more money when they drive sales – TechCrunch

TechCrunchNarrativ helps publishers make more money when they drive salesTechCrunchChen previously worked at the intersection of commerce and media, serving as head of marketing at Moda Operandi, the e-commerce company backed by Condé Nast-owner Advance Publications and LVMH. She argued that SmartLinks are a more effective …and more »

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Narrativ helps publishers make more money when they drive sales – TechCrunch

Dick’s Sporting Goods lowers sales, earnings outlook; shares tumble pre-market – Financial Times

Financial TimesDick's Sporting Goods lowers sales, earnings outlook; shares tumble pre-marketFinancial TimesBy design, we will be more promotional and increase our marketing efforts for the remainder of the year, as we will aggressively protect our market share. We have updated our outlook to reflect these investments. We continue to believe retail …and more »

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Dick’s Sporting Goods lowers sales, earnings outlook; shares tumble pre-market – Financial Times

Momentous Entertainment Group Touts Acquisition of Mobile Ad Network – Mobile Marketing Watch

Mobile Marketing WatchMomentous Entertainment Group Touts Acquisition of Mobile Ad NetworkMobile Marketing Watch“What makes Blackfox an extraordinary purchase is at the heart of this company is its strength in digital marketing,” a media release concludes. “This acquisition will heavily fuel our advertising campaigns for our current and future portfolio of …

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Momentous Entertainment Group Touts Acquisition of Mobile Ad Network – Mobile Marketing Watch

Zero One: B2B Sales Forces Face Disruption – The VAR Guy

Zero One: B2B Sales Forces Face DisruptionThe VAR GuyIn a Forrester research note last month, these B2B behemoths shared secrets for digitally transforming sales. They plucked tech aficionados within their sales teams and armed them with the latest tools and data. Then they let them loose to discover new …

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Zero One: B2B Sales Forces Face Disruption – The VAR Guy