Sale prices for second-hand private jets fall 35% – Financial Times

Financial TimesSale prices for second-hand private jets fall 35%Financial TimesThe average price of a pre-owned business jet has fallen from $13.7m in April 2014 to $8.9m, according to research by Colibri Aircraft, which specialises in the marketing, resale and purchase of pre-owned private aircraft. Owners have lost millions of …

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Sale prices for second-hand private jets fall 35% – Financial Times

The state of programmatic advertising – Digiday

DigidayThe state of programmatic advertisingDigidayNichola Perrigo, director of digital marketing for agency RPA, said that during the crisis, her team discussed the real implications with the agency's clients and received mixed reactions: Some wanted to pause advertising on the platform until …

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The state of programmatic advertising – Digiday

SAP Hybris CMO Jamie Anderson on justifying marketing budgets … – The Drum

The DrumSAP Hybris CMO Jamie Anderson on justifying marketing budgets …The DrumData is the lifeblood of any company, and as modern marketers bury themselves in spreadsheets rather than Mad Men style cocktails, the reliance on data to …and more »

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SAP Hybris CMO Jamie Anderson on justifying marketing budgets … – The Drum

Election set to shape Albania’s relationship with the EU – Financial Times

Financial TimesElection set to shape Albania's relationship with the EUFinancial TimesAn opinion poll by IPR Marketing of Italy for OraNews, a private Albanian television station, predicted the Socialists would capture 48 per cent of the vote to 33 per cent for the right of centre Democratic party under Lulzim Basha, a former foreign …and more »

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Election set to shape Albania’s relationship with the EU – Financial Times

B2B Marketers Leveraging Digital Tools To Maximize ROI From Physical Events – Demand Gen Report

B2B Marketers Leveraging Digital Tools To Maximize ROI From Physical EventsDemand Gen ReportEvents make up approximately 18% of program budgets, according to Forrester research, but the reality is they're being treated completely wrong. “Our research is still finding that B2B marketers—while they may spend a big slice of their marketing …

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B2B Marketers Leveraging Digital Tools To Maximize ROI From Physical Events – Demand Gen Report

Mic adds $6.5M from WPP to build out its news brand for millennials – TechCrunch

TechCrunchMic adds $6.5M from WPP to build out its news brand for millennialsTechCrunchMillennials remain a hot target for digital marketing and advertising, and so perhaps unsurprisingly, a startup building news and other publishing services targeted specifically at that demographic has raised some money from one of the world's biggest …and more »

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Mic adds $6.5M from WPP to build out its news brand for millennials – TechCrunch