Britain’s financial guard dog faces a hard choice – Financial Times

Financial TimesBritain's financial guard dog faces a hard choiceFinancial TimesThis is just marketing. That does not make it harmless. The multiplication of categories diminishes transparency. Clear distinctions are particularly important when index-linked funds are the primary instrument for so many investors. That Saudi Aramco …and more »

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Britain’s financial guard dog faces a hard choice – Financial Times

Optimizing the Marketing Operations (MO) Function – Business 2 Community (blog)

Business 2 Community (blog)Optimizing the Marketing Operations (MO) FunctionBusiness 2 Community (blog)Gartner estimates that by the end of 2017 the CMO will have a larger IT spend than a CTO. Taken together, this holy grail of influences – CMO accountability, age of the digital customer, and the number and spend on marketing technologies – create the …

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Optimizing the Marketing Operations (MO) Function – Business 2 Community (blog)

The duel for P&G – Financial Times

Financial TimesThe duel for P&GFinancial TimesBut P&G's powerful brands have been losing market share for a decade, while sales have dropped for the past three years. People can buy toothpaste with the tap of a button on Amazon while they browse videos on YouTube. The world has changed and …

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The duel for P&G – Financial Times

LinkedIn launches autoplay mobile video ads – Marketing Land

Marketing LandLinkedIn launches autoplay mobile video adsMarketing LandSome opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author. Susan Wenograd. Susan Wenograd has spent 14 years in the digital marketing industry. …

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LinkedIn launches autoplay mobile video ads – Marketing Land

Five Technologies That Could Change Digital Marketing Forever – Forbes

Five Technologies That Could Change Digital Marketing ForeverForbesIf you are a professional marketer, you understand that throwing all of your resources at a new, trendy social network as soon as it comes on the market is a bad investment. Imagine being the marketing team that took a real shot at Yik Yak as it became …

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Five Technologies That Could Change Digital Marketing Forever – Forbes

Britain looks to US to raise its game – Financial Times

Financial TimesBritain looks to US to raise its gameFinancial Times“And if the technology or product does work and goes to market, the early-stage investors are the guys that get diluted.” As a result, he adds, UK investment comes in small tranches and is milestone-driven while in the US it seems “they are much more …

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Britain looks to US to raise its game – Financial Times