How to Create the Ultimate Marketing Plan – Marketing Land

Marketing LandHow to Create the Ultimate Marketing PlanMarketing LandFour out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective …

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How to Create the Ultimate Marketing Plan – Marketing Land

Nearly half of CEOs Have Begun Digital Business Transformation: Gartner – IDM.net.au

Nearly half of CEOs Have Begun Digital Business Transformation: GartnerIDM.net.au… the benefits of a digital business strategy is improving," said Mark Raskino, vice president and Gartner Fellow. "They are able to describe it more specifically. Although a significant number of CEOs still mention e-commerce or digital marketing …

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Nearly half of CEOs Have Begun Digital Business Transformation: Gartner – IDM.net.au

Google parent Alphabet allays ad boycott fears as profits jump – Financial Times

Financial TimesGoogle parent Alphabet allays ad boycott fears as profits jumpFinancial TimesMoody's, the investment service, said that the withdrawal of advertising dollars from YouTube was “credit negative” for Google, hitting financial performance and its reputation, but did not impact on its rating because the marketers were a very small …and more »

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Google parent Alphabet allays ad boycott fears as profits jump – Financial Times

Alphabet rallies as quarterly results beat views – Financial Times

Financial TimesAlphabet rallies as quarterly results beat viewsFinancial TimesGoogle has come under pressure during the quarter as large advertisers have withdrawn their adverts from YouTube, worried over how their marketing messages will play alongside extremist or inappropriate content. Brands from Verizon to Volkswagen, …and more »

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Alphabet rallies as quarterly results beat views – Financial Times

Zeta Global Raises $140 Million in New Funding from GPI Capital and Blackstone’s GSO Capital Partners – Yahoo Finance

Zeta Global Raises $140 Million in New Funding from GPI Capital and Blackstone's GSO Capital PartnersYahoo FinanceZetaHub was recently recognized as a Visionary in the Gartner Magic Quadrant Report for Digital Marketing Hubs for the first time and rated number one in The Relevancy Group's Relevancy Ring and Red Pill Email reports for enterprise email platforms.and more »

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Zeta Global Raises $140 Million in New Funding from GPI Capital and Blackstone’s GSO Capital Partners – Yahoo Finance

Zeta Global Raises $140 Million in New Funding from GPI Capital … – Yahoo Finance

Zeta Global Raises $140 Million in New Funding from GPI Capital …Yahoo FinanceNEW YORK, April 27, 2017 /PRNewswire/ — Zeta Global, the data-driven marketing technology innovator whose SaaS-based marketing cloud helps leading …and more »

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Zeta Global Raises $140 Million in New Funding from GPI Capital … – Yahoo Finance