Asics boosts integrated marketing division hiring Robin Karakash and Olivier Mignon – The Drum

The DrumAsics boosts integrated marketing division hiring Robin Karakash and Olivier MignonThe DrumAsics Europe has hired two new faces to give its newly launched integrated marketing communications division a foot up against its rivals. Robin Karakash joins the company in the newly-created role of director of integrated marketing communication EMEA.

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Asics boosts integrated marketing division hiring Robin Karakash and Olivier Mignon – The Drum

Doogie Howser Is Back in Scrubs as Cigna Reprises Its Fun ‘TV Doctors’ Campaign – Adweek

AdweekDoogie Howser Is Back in Scrubs as Cigna Reprises Its Fun 'TV Doctors' CampaignAdweekNeil Patrick Harris and Kate Walsh join Patrick Dempsey and Donald Faison for Cigna's new round of spots. Share. By David Griner. |. 1 day ago…

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Doogie Howser Is Back in Scrubs as Cigna Reprises Its Fun ‘TV Doctors’ Campaign – Adweek

Are you making a mistake by focusing solely on new customers? – Marketing Land

Are you making a mistake by focusing solely on new customers?Marketing Landsilhouettes- persona-based content marketing Most business owners are focused on acquiring new customers, and due to this, our content strategies often target new prospects. What about the customers we already have? Should they be part of the equation …

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Are you making a mistake by focusing solely on new customers? – Marketing Land

Competitive analysis: Making your auction insights work for you – Search Engine Land

Search Engine LandCompetitive analysis: Making your auction insights work for youSearch Engine LandMaybe you could afford to pull back a little while still maintaining your market share. Your impression share is better, but they typically outrank you. I would still consider this to be mostly a win, but you might consider increasing your bids to see …

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Competitive analysis: Making your auction insights work for you – Search Engine Land

How social media can save brands hundreds of thousands of pounds – The Drum

The DrumHow social media can save brands hundreds of thousands of poundsThe DrumThe marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and …and more »

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How social media can save brands hundreds of thousands of pounds – The Drum

A marketing road map for personalization – MarTech Today

MarTech TodayA marketing road map for personalizationMarTech TodayIndeed, as with most important initiatives in digital marketing, the technical aspects, while important, are in some ways only the tip of the iceberg. In addition to having the right technology in your organization's “stack,” successful personalization …

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A marketing road map for personalization – MarTech Today