Match Marketing Welcomes Pair of Account Directors – AgencySpy

AgencySpyMatch Marketing Welcomes Pair of Account DirectorsAgencySpyActivation and consumer engagement agency Match Marketing hired Tessa Allison (pictured, left) as vice president, account director and Katherine Seltzer (pictured, right) as account director, with both based out of its Norwalk, Connecticut office …

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Match Marketing Welcomes Pair of Account Directors – AgencySpy

4 steps to enhancing the customer experience with social media – Marketing Land

Marketing Land4 steps to enhancing the customer experience with social mediaMarketing LandSocial media has been the “buzz” in marketing practically since its inception. And while your business should absolutely be utilizing these channels as an integral part of your marketing strategy, it's time to move past thinking about your social media …

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4 steps to enhancing the customer experience with social media – Marketing Land

Unacast Continues to Attract Top Location, Proximity Data Leaders – Mobile Marketing Watch

Mobile Marketing WatchUnacast Continues to Attract Top Location, Proximity Data LeadersMobile Marketing WatchUnacast, the world's leading platform of location and proximity data and the creators of the Real World Graph, announced ahead of the weekend the addition of three new positions to help strengthen the company's data partnerships team and focus on …

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Unacast Continues to Attract Top Location, Proximity Data Leaders – Mobile Marketing Watch

Free, paid or gated content: Which option is right for you? – Marketing Land

Marketing LandFree, paid or gated content: Which option is right for you?Marketing LandOne of the biggest questions online marketers have is what content should they give away for free (or in exchange for an email address/contact information). Sometimes it's hard to know what you should share for free versus when you should charge for …

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Free, paid or gated content: Which option is right for you? – Marketing Land

First Look: Ex-Google Innovation Lead Launches AI Platform for Influencer Marketing – Mobile Marketing Watch

Mobile Marketing WatchFirst Look: Ex-Google Innovation Lead Launches AI Platform for Influencer MarketingMobile Marketing WatchAhead of the weekend, Unity launched out of private beta to bring its AI influencer marketing platform to small and medium businesses who have been locked out of the market until now. The company was founded by Patrick Ip, a former Google Innovation …

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First Look: Ex-Google Innovation Lead Launches AI Platform for Influencer Marketing – Mobile Marketing Watch

4 myths about video social media marketing, debunked – Marketing Land

Marketing Land4 myths about video social media marketing, debunkedMarketing LandMore than 60 percent of marketers say they're increasing their video marketing budget this year, and by 2021, video is projected to account for 82 percent of all internet traffic, according to Cisco. Since it's clearly here to stay, it's time to debunk …and more »

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4 myths about video social media marketing, debunked – Marketing Land