LzLabs recrute Dale Vecchio, expert de Gartner, au poste de Directeur Marketing – ITRmobiles.com

LzLabs recrute Dale Vecchio, expert de Gartner, au poste de Directeur MarketingITRmobiles.comLzLabs annonce en effet que l'ancien vice-président de la recherche chez Gartner, Dale Vecchio, devient son nouveau Directeur Marketing. Dale Vecchio rejoint ainsi LzLabs pour affiner et développer la stratégie de commercialisation du Software Defined …and more »

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LzLabs recrute Dale Vecchio, expert de Gartner, au poste de Directeur Marketing – ITRmobiles.com

Facebook will capitalize on your broken heart — just in time for Valentine’s Day – Mashable

MashableFacebook will capitalize on your broken heart — just in time for Valentine's DayMashableThe latest entry in the Moments That Matter series on the Facebook IQ page (which gives marketers tips on how to pinpoint their audiences on the site through user data) is all about the best ways to appeal to people mucking through those post …

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Facebook will capitalize on your broken heart — just in time for Valentine’s Day – Mashable

All-knowing Facebook wants to capitalize on your breakup – Mashable

MashableAll-knowing Facebook wants to capitalize on your breakupMashableThe latest entry in the Moments That Matter series on the Facebook IQ page (which gives marketers tips on how to pinpoint their audiences on the site through user data) is all about the best ways to appeal to people mucking through those post …

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All-knowing Facebook wants to capitalize on your breakup – Mashable

Why Iceland has replaced celebrities with micro-influencers – Econsultancy (blog)

Why Iceland has replaced celebrities with micro-influencersEconsultancy (blog)Influencer marketing is based on honesty and authenticity. Instead of spinning brand-designed messages, the idea is that micro-influencers are natural advocates – either loyal customers in their own right or recently converted fans. Iceland has chosen …

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Why Iceland has replaced celebrities with micro-influencers – Econsultancy (blog)

Sidecar: Google PLAs Deliver More Revenue to Retailers These Days – Mobile Marketing Watch

Mobile Marketing WatchSidecar: Google PLAs Deliver More Revenue to Retailers These DaysMobile Marketing Watch“More retailers are making Google PLAs a cornerstone of their marketing mix,” Golsorkhi adds. “Google has long understood the efficacy of product listing ads and is doubling down on them. The reason is simple: They work. Google PLAs let retailers …and more »

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Sidecar: Google PLAs Deliver More Revenue to Retailers These Days – Mobile Marketing Watch