Hulu Put One of Its Most Ambitious Marketing Pushes to Date Behind Its Adaptation of The Handmaid’s Tale – Adweek

Hulu Put One of Its Most Ambitious Marketing Pushes to Date Behind Its Adaptation of The Handmaid's TaleAdweekThe first look at the buzzy show came in February, when a trailer for the show served as Hulu's debut Super Bowl ad, kicking off the high-profile marketing plan for the show, which includes an experiential partnership with the New York social club for …and more »

View the original here:  

Hulu Put One of Its Most Ambitious Marketing Pushes to Date Behind Its Adaptation of The Handmaid’s Tale – Adweek

Google Analytics 360 & the Move to Enterprise Analytics – Search Engine Land

Search Engine LandGoogle Analytics 360 & the Move to Enterprise AnalyticsSearch Engine LandAs a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you're using is Google Analytics. But are you really getting the most out of …

Taken from:

Google Analytics 360 & the Move to Enterprise Analytics – Search Engine Land

5 must-dos for SEO beginners – Search Engine Land – Search Engine Land

Search Engine Land5 must-dos for SEO beginners – Search Engine LandSearch Engine LandIf you're new to SEO, or if it isn't your primary focus, you might be neglecting tactics that will really move the needle. Contributor Jordan Kasteler outlines 5 things …and more »

Original post: 

5 must-dos for SEO beginners – Search Engine Land – Search Engine Land

5 must-dos for SEO beginners – Search Engine Land

Search Engine Land5 must-dos for SEO beginnersSearch Engine LandIf you're a small business owner who is the only one touching your pages, this tip isn't for you. But it will be invaluable for those who work within large marketing teams and agencies on projects where the website is accessed by many webmasters …and more »

See the original article here: 

5 must-dos for SEO beginners – Search Engine Land

Lidl UK marketing boss on why it’s not in a rush to ditch its ‘special’ discounter crown – The Drum

The DrumLidl UK marketing boss on why it's not in a rush to ditch its 'special' discounter crownThe DrumFarrant's hesitance to disassociate from the 'discounter' term might come as a surprise given the seismic shift in the UK grocery market. Seemingly cementing its place in the sector, Lidl became the fastest growing supermarket in the most recent …and more »

See more here – 

Lidl UK marketing boss on why it’s not in a rush to ditch its ‘special’ discounter crown – The Drum

When to launch holiday-themed email campaigns: A playbook for marketers – Marketing Land

Marketing LandWhen to launch holiday-themed email campaigns: A playbook for marketersMarketing LandWhen to launch holiday-themed email campaigns: A playbook for marketers. It's time to start thinking about your email marketing strategy for 2017! To help you plan ahead, columnist Jason Warnock takes a look at when three leading retail brands executed …

Read article here: 

When to launch holiday-themed email campaigns: A playbook for marketers – Marketing Land