Uefa marketing boss on taking inspiration from This Girl Can to change ‘uncool’ image of women’s football – The Drum

The DrumUefa marketing boss on taking inspiration from This Girl Can to change 'uncool' image of women's footballThe DrumUefa has made a record investment into marketing women's football, believing broadcasters and sponsors have reached a point where they are ready to get behind it and that, in time, there will be commercial gains to be enjoyed. European football's …and more »

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Uefa marketing boss on taking inspiration from This Girl Can to change ‘uncool’ image of women’s football – The Drum

Report – Governments could save $1 trillion globally through digitization – Diginomica

DiginomicaReport – Governments could save $1 trillion globally through digitizationDiginomicaA new study released by McKinsey & Company looks broadly at the changing expectations of citizens and how governments are falling to meet demand, especially within the context of restricted public spending. However, McKinsey argues that if governments …

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Report – Governments could save $1 trillion globally through digitization – Diginomica

Report – Governments could save $1 trillion globally through … – Diginomica

DiginomicaReport – Governments could save $1 trillion globally through …DiginomicaHowever, the McKinsey report highlights that there needs to be key enablers in place that have very little to do with technology.and more »

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Report – Governments could save $1 trillion globally through … – Diginomica

Forrester Research To Broadcast Its First-Quarter Earnings Conference Call – Yahoo Finance

Forrester Research To Broadcast Its First-Quarter Earnings Conference CallYahoo FinanceForrester Research (FORR) is a global research and advisory firm serving professionals in 13 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, …and more »

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Forrester Research To Broadcast Its First-Quarter Earnings Conference Call – Yahoo Finance

Flipkart-eBay potential merger: There is more to it than meets the eye – VCCircle

VCCircleFlipkart-eBay potential merger: There is more to it than meets the eyeVCCircleThe backing and the funding is more significant here, not how eBay can contribute to Flipkart's business,” Satish Meena, analyst at Forrester Research, said. So, is that all there is … “These deals are not done with operating marketing budgets. When …and more »

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Flipkart-eBay potential merger: There is more to it than meets the eye – VCCircle

Tuborg rebrands with renewed a focus on music marketing, ‘we needed to evolve’ says brand chief – The Drum

The DrumTuborg rebrands with renewed a focus on music marketing, 'we needed to evolve' says brand chiefThe DrumDanish lager brand Tuborg has refreshed its identify and focus to leverage its heritage and the power of music in a new global campaign looking to connect with young adults, underlined by the 'give pulse to the moment' strapline. Tuborg will remind …

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Tuborg rebrands with renewed a focus on music marketing, ‘we needed to evolve’ says brand chief – The Drum