Amazon turns Twitch into an influencer sales platform – Econsultancy (blog)

Amazon turns Twitch into an influencer sales platformEconsultancy (blog)It seems there are few markets that Amazon doesn't have a hand in, and the ecommerce giant is clearly interested in putting its imprint on the influencer marketing space. Gear on Amazon is the second program Amazon has launched this year that seeks to …and more »

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Amazon turns Twitch into an influencer sales platform – Econsultancy (blog)

Macy’s Picks BBDO New York as Creative Agency of Record for Its $700 Million Account – Adweek

AdweekMacy's Picks BBDO New York as Creative Agency of Record for Its $700 Million AccountAdweekRetail giant Macy's, one of the biggest advertisers in its sector, has chosen BBDO New York as its new creative agency of record after a competitive review. “As part of the next evolution of Macy's marketing approach and following a closed review among …and more »

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Macy’s Picks BBDO New York as Creative Agency of Record for Its $700 Million Account – Adweek

Why freelance marketing work could be damaging your personal brand – Marketing Land

Marketing LandWhy freelance marketing work could be damaging your personal brandMarketing LandWhy freelance marketing work could be damaging your personal brand. While freelancing can be a great way to earn extra marketing dollars, columnist Matt Umbro says you need to have the right mindset and be wary of potential issues. Matt Umbro on …

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Why freelance marketing work could be damaging your personal brand – Marketing Land

QVC Backs TV-Mobile AR Shopping Experience – Mobile Marketing … – Mobile Marketing Watch

Mobile Marketing WatchQVC Backs TV-Mobile AR Shopping Experience – Mobile Marketing …Mobile Marketing WatchMMW learned today that Perfect Corp. has teamed up with QVC, Inc., which is among the nation's top mobile and eCommerce retailers, to offer “the first QVC …and more »

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QVC Backs TV-Mobile AR Shopping Experience – Mobile Marketing … – Mobile Marketing Watch

Amanté on its Amazon association and bringing international trends and innovations to the Indian market – The Drum

The DrumAmanté on its Amazon association and bringing international trends and innovations to the Indian marketThe DrumThe Drum spoke with Smita Murarka, head of marketing and ecommerce for Asian lingerie brand Amanté to find out more about Amazon association. She said, “Amanté is already available on Amazon. We value all retail partnerships and believe in growing …

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Amanté on its Amazon association and bringing international trends and innovations to the Indian market – The Drum

The real swindlers are those making a reputation by trashing content – The Drum

The DrumThe real swindlers are those making a reputation by trashing contentThe DrumI sometimes come across opinions on content marketing that I disagree with – and that's often a good thing. Debate is healthy. It's important to hold content marketing strategies to account and ensure they are genuine strategies rather that just a case …

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The real swindlers are those making a reputation by trashing content – The Drum