The Economics of Customer Insights – Which-50 (blog)

Which-50 (blog)The Economics of Customer InsightsWhich-50 (blog)We see this frequently in inquiry calls with demand generation-focused B2B organisations, prompting a reminder that marketing and selling to existing customers typically yields higher ROI than targeting prospects, thus making your customer base one of …and more »

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The Economics of Customer Insights – Which-50 (blog)

An intervention on marketing’s dysfunctional relationship with data – MarTech Today

MarTech TodayAn intervention on marketing's dysfunctional relationship with dataMarTech TodayFocus on the assumptions and behaviors that are within your own power to change. The second step is to ask for your partner — in this case, marketing data platforms — to make some improvements on their end. Here's a quick “relationship tune-up” guide …

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An intervention on marketing’s dysfunctional relationship with data – MarTech Today

Corporations like PepsiCo will never be ‘woke,’ but here’s how they can be better – Mashable

MashableCorporations like PepsiCo will never be 'woke,' but here's how they can be betterMashableBut that's no excuse for taking advantage of a growing social movement for a viral marketing campaign. Even though the company later pulled the ad and apologized, its behavior was part of a larger pattern: companies often co-opt social causes to …and more »

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Corporations like PepsiCo will never be ‘woke,’ but here’s how they can be better – Mashable

Achaogen Announces Leadership Promotions – P&T Community

Achaogen Announces Leadership PromotionsP&T Community… at Genentech, most recently as Vice President, Cross BioOncology where he led cross-portfolio oncology initiatives, including key account management, marketing, managed markets, companion diagnostics, pipeline commercialization, and long-term …

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Achaogen Announces Leadership Promotions – P&T Community

Don’t expect uplift in delivery drones for years, says Gartner – TechCrunch

TechCrunchDon't expect uplift in delivery drones for years, says GartnerTechCrunchSafe to say, Prime Air does not appear on the verge of delivering anything more substantial than Amazon marketing fictions for the foreseeable future. Gartner's prediction is also that delivery drones won't be delivering packages to consumers first …

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Don’t expect uplift in delivery drones for years, says Gartner – TechCrunch

2017 is the Year Integration Enables Industry 4.0 Growth – Business 2 Community

Business 2 Community2017 is the Year Integration Enables Industry 4.0 GrowthBusiness 2 CommunityThe recent article by Boston Consulting Group (BCG), Sprinting To Value In Industry 4.0, provides insights into how real-time integration between enterprise systems is an essential catalyst for Industry 4.0 growth. Industry 4.0 focuses on the end-to …and more »

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2017 is the Year Integration Enables Industry 4.0 Growth – Business 2 Community