Why Brands Should Shift Their Focus From Data to Identity – Adweek

AdweekWhy Brands Should Shift Their Focus From Data to IdentityAdweekWith so much focus on programmatic, myopic targeting and short-term goals, marketers have not reaped the true rewards of data-driven marketing. Indeed, the ANA has highlighted the significant challenges facing the industry from driving growth and …

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Why Brands Should Shift Their Focus From Data to Identity – Adweek

Why Trust Will Play a Broader Role in the Next Wave of Financial Marketing – Adweek

AdweekWhy Trust Will Play a Broader Role in the Next Wave of Financial MarketingAdweekIn an age of ever-growing distrust—in marketing, in politics and in financial institutions—global firms are learning to engage and demonstrate transparency in ways they didn't have to just a decade ago. That might sound like table stakes with all of …

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Why Trust Will Play a Broader Role in the Next Wave of Financial Marketing – Adweek

Why Are Monopolies Bad? An Analysis of 6 Rise-and-Fall Companies – Business 2 Community

Business 2 CommunityWhy Are Monopolies Bad? An Analysis of 6 Rise-and-Fall CompaniesBusiness 2 CommunityAOL was integrated into so much of internet life and everyone I know has clear memories of throwing away those free CDs they gave out. Sadly, for the tech pioneer, the merger with TimeWarner proved to be a fairly unsuccessful …. Informed by the …

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Why Are Monopolies Bad? An Analysis of 6 Rise-and-Fall Companies – Business 2 Community

The Economist stresses environmental awareness with free coffee and experiential marketing – The Drum

The DrumThe Economist stresses environmental awareness with free coffee and experiential marketingThe DrumThe Economist will be offering free coffee in New York City this month as it embarks on its #feedingthefuture campaign, highlighting the impact of food waste on the environment. The experiential campaign also marks the US debut of real world marketing …

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The Economist stresses environmental awareness with free coffee and experiential marketing – The Drum

The Technological Shift in Marketing and What It Means for Your Business – AlleyWatch

AlleyWatchThe Technological Shift in Marketing and What It Means for Your BusinessAlleyWatchIf you've been in the tech or startup world for any longer than a few years, you've probably come across Marc Andreessen's 2011 Wall Street Journal essay, “Why Software is Eating the World.” It's a brilliant piece and few would argue that Andreessen's …

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The Technological Shift in Marketing and What It Means for Your Business – AlleyWatch

Hollywood producers and executives: what do they know? Do they know things? Let’s find out! – TechCrunch

TechCrunchHollywood producers and executives: what do they know? Do they know things? Let's find out!TechCrunchParadoxically, enabling every individual and product on the planet to find a market has made it next to impossible for the market to find them […] It seems clear now that the future of mass entertainment is not “selling less of more”, as Mr Anderson …

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Hollywood producers and executives: what do they know? Do they know things? Let’s find out! – TechCrunch